Assistant Manager – Growth

Location:
Lahore (On-site)

Experience:
5–7 years

Industry Preference:
Fintech, Payments, E-commerce, or High-Growth Tech Startups

We're looking for a
data-driven growth marketer
who not only excels in campaign management but also understands the technical backbone of growth marketing. As
Assistant Manager – Growth & Performance
, you'll scale our customer base across Meta, Google UAC, TikTok, and emerging ad platforms while ensuring full-funnel tracking integrity.

This role goes beyond execution, you'll partner closely with product, backend engineers, and CRM teams to build
bulletproof attribution pipelines
, design
rapid A/B experiments
, and uncover insights that directly impact
ROI and LTV
.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and optimize
  multi-channel paid campaigns
  (Meta, Google, TikTok, programmatic, emerging platforms).
• Balance
  short-term acquisition goals
  with
  long-term retention and LTV growth
  .
• Drive
  channel diversification
  and test new formats, offers, and markets.

Funnel Optimization

• Map and analyze the
  user journey
  from install → KYC → first transaction → repeat usage.
• Identify and fix
  drop-offs
  with data-driven experiments (A/B, multivariate, cohort analysis).
• Collaborate with product on
  conversion-focused UX updates
  and with CRM on
  retention/activation flows
  .

Tech Stack & Backend Integration

• Own the
  marketing technology ecosystem
  : Firebase, Google Analytics 4, MMPs (AppsFlyer/Adjust/Branch), CRM (Braze/Iterable/HubSpot), BigQuery, and visualization tools (Looker Studio, Power BI).
• Ensure
  accurate data capture and attribution
  across platforms (UTMs, SDKs, APIs).
• Partner with engineering to integrate
  SDKs, webhooks, and backend data flows
  between app, MMP, Firebase, and CRM.
• Build
  ETL pipelines and automated dashboards
  for real-time monitoring of CAC, ROAS, retention, and LTV.
• Troubleshoot attribution discrepancies and ensure
  fraud protection
  via MMP settings and anomaly detection.

Creative Testing & Collaboration

• Design
  structured creative testing frameworks
  (hooks, formats, messaging).
• Partner with design/video teams to generate and iterate
  data-backed ad creatives
  .
• Analyze
  creative performance by cohort, audience, and region
  to inform future campaigns.

Tracking & Reporting

• Maintain
  rigorous UTM frameworks
  and event naming conventions.
• Build
  performance dashboards
  segmented by channel, audience, cohort, and funnel stage.
• Deliver
  weekly/monthly insights
  to leadership, highlighting opportunities and risks.
• Translate
  complex data
  into actionable recommendations for non-technical stakeholders.

Budget Management

• Manage and allocate
  monthly budgets above PKR 5M+
  across channels with accountability to ROI.
• Continuously optimize
  CAC vs LTV trade-offs
  by channel, region, and creative.

Required Skills & Experience

• 5-7 years
  in paid acquisition, growth, or performance marketing (preferably in fintech, payments, or e-commerce).
• Proven track record of managing
  large-scale budgets (PKR 5M+/month)
  .
• Hands-on expertise in
  Google Ads, Meta Ads Manager, TikTok Ads Manager
  .
• Strong knowledge of
  Firebase Analytics, GA4, attribution tools (AppsFlyer/Adjust/Branch)
  .
• Experience integrating and analyzing data across
  backend, CRM, and visualization platforms (Braze, HubSpot, Iterable, Looker Studio, BigQuery)
  .
• Ability to debug
  attribution discrepancies, MMP fraud detection, SDK issues
  .
• Strong
  analytical and experimental mindset
  : A/B testing, cohort analysis, funnel breakdowns.
• Comfort with
  SQL, ETL workflows, and BI tools
  (preferred).
• Excellent collaboration with
  product, data, and engineering teams
  .