Performance Marketing Manager

20 hours ago

Rawalpindi, Punjab, Pakistan Seven Koncepts Pvt. Ltd. Full time 1,200,000 - 3,600,000 per year

Company Description

Welcome to SevenKoncepts - A dynamic and swiftly expanding IT firm, we specialize in crafting bespoke brand strategies, experiences, and interactions that drive tangible business results. At SevenKoncepts, we're dedicated to empowering our clients with high-impact solutions that propel their businesses forward. From design conceptualization to custom application development, digital marketing strategies, SEO optimization, and website development, we collaborate closely with our clients to deliver comprehensive solutions that enhance productivity, streamline processes, and foster business growth. Our guiding principle is simple yet profound - customer satisfaction. We are committed to providing practical and cost-effective solutions and services that exceed expectations and pave the way for success.

Role Description

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities

  • Build and manage acquisition campaigns across various channels, including social, SEM, and display to drive revenue and increase ROI.
  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
  • Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
  • Work with creative and marketing teams to test strategies and innovation.
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

  • Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
  • In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, Tiktok Ads, Linkedin Ads and Snapchat ads.
  • Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
  • Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Outstanding presentation skills.
  • Excellent written and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.
  • Bachelor's degree in Marketing or relevant field.

Skills

  • Performance Marketing
  • Digital Marketing
  • SEM, SEO & SMM
  • Paid Search
  • Competitive Analysis
  • Market Analysis and Segmentation
  • Display Advertising
  • PPC
  • Social Media Marketing
  • Marketing Automation
  • Reporting

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