Head of Digital Marketing

2 weeks ago

Lahore, Punjab, Pakistan Stampa Solutions Full time

Tensai Muse is a performance-driven digital agency focused on delivering high-impact advertising solutions for global clients. We believe in innovation, data-driven strategies, automation, and measurable growth.

Role Overview

We are seeking a highly skilled Digital Marketing Manager with extensive hands-on experience in Paid Media Advertising across Meta (Facebook/Instagram) Ads, Google Ads, and Google Merchant Center. The ideal candidate must be fluent in English, confident in handling client meetings with U.S.-based clients, and possess a deep understanding of ROI, ROAS, CAPI implementation, and CRM automation using platforms like Go High Level, HubSpot, Buffer, or similar tools.

Key Responsibilities

  • Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and Google Merchant Center.

  • Implement and manage CAPI, Pixel Tracking, and Conversion Tracking integrations.

  • Monitor campaign performance and optimize for ROAS, CPA, and Funnel Conversion.

  • Build data visualization dashboards using Google Data Studio / Looker Studio for client reporting.

  • Manage and automate client workflows using CRM platforms like Go High Level, HubSpot, Buffer, or similar.

  • Set up automated lead nurturing sequences, pipelines, and follow-ups using CRM tools.

  • Lead and attend meetings with American clients, presenting insights, performance breakdowns, and scaling strategies.

  • Collaborate with creative, content, and sales teams to align marketing assets with campaign goals.

  • Conduct market trend and competitor analysis to identify growth opportunities.

  • Track budgets and manage media spend to ensure maximum ROI per channel.

  • Stay updated with the latest trends in performance marketing, tracking technology, and automation tools.

Requirements

  • Minimum 3+ years of proven experience in Paid Media Buying (Meta, Google Ads, Google Merchant Center).

  • Strong understanding of Performance Marketing, Funnel Optimization, ROI/ROAS strategies.

  • Hands-on experience with CAPI setup, tracking pixels, and advanced conversion tracking.

  • Proficiency in CRM & Marketing Automation Tools such as Go High Level, HubSpot, Buffer, or similar.

  • Excellent English communication skills, both written and verbal—comfortable leading client-facing meetings with U.S. clients.

  • Ability to create and present data-driven reports and dashboards.

  • Strong analytical mindset with attention to detail and optimization logic.

  • Must be comfortable working on-site during 7 PM – 4 AM PKT.

  • Ability to manage multiple campaigns and client accounts simultaneously.

What We Offer

  • Market competitive salary + performance-based incentives.

  • Opportunity to work with international clients and fast-growing U.S. brands.

  • Growth-focused environment with exposure to automation workflows, CRM pipelines, and high-budget ad strategies.

  • Continuous learning and access to advanced tracking and advertising tools.

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