Head of Marketing

5 days ago

Lahore, Punjab, Pakistan Grand City Full time 900,000 - 1,200,000 per year

Job Opening: Head of Marketing (HOD Marketing)

Location: DHA Phase 8

Industry: Real Estate / Property Development

Experience Level: Senior Management

Key Responsibilities

  1. Strategic Planning

  2. Develop and implement marketing strategies aligned with overall business objectives.

  3. Lead market research and competitor analysis to inform decision-making.

  4. Establish and track measurable KPIs for all marketing initiatives.

  5. Team Leadership

  6. Lead a cross-functional marketing team (digital, creative, content).

  7. Promote a culture of performance, mentorship, and continuous improvement.

  8. Conduct regular performance reviews and provide training opportunities.

  9. Brand Management

  10. Oversee consistent brand representation across all platforms.

  11. Plan and execute campaigns that reinforce brand visibility and values.

  12. Ensure brand tone and identity are consistently applied in all materials.

  13. Digital Marketing Oversight

  14. Lead SEO, SEM, social media, email, and content marketing.

  15. Optimize digital campaigns based on performance data and trends.

  16. Implement emerging digital innovations to stay ahead of the curve.

  17. Campaign Management

  18. Plan and execute multi-channel campaigns with consistency and creativity.

  19. Manage campaign budgets effectively.

  20. Monitor and refine live campaign performance in real-time.

  21. Stakeholder Collaboration

  22. Align marketing with sales, product, and customer service teams.

  23. Manage relationships with external agencies, media, and partners.

  24. Ensure timely communication and approvals across functions.

  25. Analytics & Reporting

  26. Monitor and report key marketing KPIs (traffic, leads, ROI, etc.).

  27. Provide actionable insights through monthly and quarterly reports.

  28. Make data-driven decisions to continuously enhance marketing performance.

  29. Additional Responsibilities

  30. Take on special projects and support business-critical initiatives.

  31. Stay flexible to address urgent needs and changing priorities.

Key Performance Indicators (KPIs) Snapshot:

  • 100% alignment of marketing plans with business goals
  • Timely delivery of campaigns, reports, and stakeholder communications
  • Data-driven decision-making and zero reporting inaccuracies
  • Optimal team performance with structured growth and training
  • 100% digital and brand consistency across all platforms

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or related field
  • Minimum 8–10 years of progressive marketing experience, with at least 3 years in a leadership role
  • Strong command over digital tools, analytics, and brand development
  • Exceptional communication, leadership, and strategic thinking skills
  • Real estate or property development sector experience is a plus

Working Conditions

  • Based in a professional office environment; occasional travel required
  • Must be willing to work extended hours when necessary to meet deadlines

Job Type: Full-time

Work Location: In person

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