Meta Ads Expert

2 weeks ago

Wapda Town, Pakistan Inventor Design Studio Full time 360,000 - 720,000 per year

Location: Lahore, Pakistan (On-site)

Experience: 2+ Years in Meta Ads (Facebook & Instagram Ads)

Job Type: Full-Time

About Us

Inventer Design Studio is a creative digital agency specializing in modern web, mobile, and AI-powered solutions. We help brands grow through design, technology, and smart digital marketing. Learn more:

Role Overview

We're looking for a Meta Ads Expert with at least 2 years of hands-on experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns. The ideal candidate will be analytical, creative, and results-driven — someone who can turn ad spend into measurable ROI.

Key Responsibilities

  • Plan, launch, and manage Meta (Facebook/Instagram) ad campaigns for multiple projects and clients.
  • Conduct audience research, targeting, and segmentation to maximize performance.
  • Create, test, and optimize ad creatives and copy in collaboration with the design team.
  • Monitor daily campaign performance, analyze metrics, and adjust strategies to improve ROI.
  • Implement A/B testing for creatives, targeting, and bidding strategies.
  • Stay updated with Meta Ads policies, algorithm changes, and best practices.
  • Prepare weekly/monthly performance reports with actionable insights.

Requirements

  • Minimum 2 years proven experience running Meta Ads campaigns.
  • Strong understanding of Meta Ads Manager, Business Suite, and Pixel tracking.
  • Experience in campaign budgeting, bidding strategies, and retargeting.
  • Ability to analyze KPIs (CTR, CPC, CPA, ROAS) and make data-driven decisions.
  • Strong knowledge of audience building, lookalike audiences, and custom conversions.
  • Excellent communication and reporting skills.
  • Bonus: Experience with Google Ads or TikTok Ads.

What We Offer

  • Competitive salary package (based on experience)
  • Opportunity to work on creative projects and international clients
  • Growth-focused and collaborative work culture
  • Performance-based bonuses

Job Type: Full-time

Pay: Rs15, Rs30,000.00 per month

Work Location: In person

Expected Start Date: 03/10/2025

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