E-commerce Marketing Expert

1 week ago

Lahore, Punjab, Pakistan Insights KSA Full time

Job Title:
E-commerce Marketing Expert

Location:
Lahore, Pakistan

Experience Required:
3 - 4 Years

About the Role:
We are seeking an experienced E-commerce Marketing Expert to drive our online sales performance, enhance digital visibility, and optimize customer acquisition across multiple platforms. The ideal candidate will have a proven track record of managing e-commerce campaigns, leveraging data-driven insights, and implementing growth strategies that convert visitors into loyal customers.

Key Responsibilities:

  • Develop and execute comprehensive
    e-commerce marketing strategies
    to increase traffic, conversion, and retention.
  • Manage
    paid advertising campaigns
    (Google Ads, Meta, TikTok, Amazon, etc.) and continuously optimize ROI.
  • Oversee
    SEO and SEM initiatives
    , ensuring website visibility and ranking improvements.
  • Coordinate
    email marketing
    , promotional campaigns, and loyalty programs.
  • Analyze
    sales funnels, user behavior, and performance data
    to identify opportunities for improvement.
  • Manage
    product listings, descriptions, and images
    across marketplaces and brand websites.
  • Collaborate with
    design, content, and development teams
    to enhance user experience and site performance.
  • Monitor competitor activities and market trends to inform strategic decisions.
  • Implement
    marketing automation
    tools and CRM strategies to nurture leads and re-engage customers.
  • Prepare
    weekly/monthly performance reports
    on KPIs, marketing spend, and campaign outcomes.

Requirements:

  • Bachelor's degree in
    Marketing, Business, Digital Media, or a related field
    .
  • 3–4 years of proven experience
    in e-commerce or digital marketing roles.
  • Hands-on experience with
    Google Ads, Meta Ads Manager, and SEO tools
    (Ahrefs, SEMrush, Google Analytics, etc.).
  • Familiarity with
    Shopify, WooCommerce, Magento, or similar platforms
    .
  • Strong understanding of
    CRO (Conversion Rate Optimization)
    and A/B testing.
  • Excellent
    analytical, communication, and project management skills
    .
  • Creative mindset with the ability to think strategically and execute efficiently.

Preferred Skills:

  • Basic knowledge of
    HTML/CSS or web analytics tagging
    .
  • Understanding of
    B2B
    ,
    B2C and D2C marketing models
    .
  • Experience in
    content marketing and social commerce
    strategies.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Growth-oriented environment with exposure to innovative tools and strategies.
  • Opportunity to lead digital initiatives across global markets.

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