PPC Manager

3 days ago

Karachi, Sindh, Pakistan Liquid Technologies Pakistan Full time $80,000 - $120,000 per year

Job Title: PPC Manager

About the Role:

We are looking for a
PPC Manager
to lead and optimize our paid advertising campaigns across multiple platforms. The ideal candidate will have a deep understanding of
Google Ads, Facebook Ads, and other paid media channels
, ensuring maximum ROI through data-driven strategies.

Key Responsibilities:

  • Develop, implement, and manage
    PPC campaigns
    across Google, Bing, and social media platforms.
  • Conduct keyword research, audience targeting, and competitive analysis to optimize ad performance.
  • Should have good command in search and PMAX campaigns, experience in the US and Middle east region, experience on SAAS based products campaigns and lastly meta ads expertise.
  • Monitor and analyze campaign performance metrics, making data-driven adjustments.
  • Manage ad budgets efficiently to maximize ROI and reduce cost per acquisition (CPA).
  • Collaborate with the content and design teams to create compelling ad copy and creatives.
  • A/B test ad variations, landing pages, and targeting strategies to improve conversion rates.
  • Stay updated on industry trends and algorithm changes to implement best practices.
  • Generate performance reports and provide insights for continuous improvement.

Requirements:

  • 2+ years
    of experience in managing PPC campaigns.
  • Expertise in
    Google Ads, Facebook Ads Manager, and other paid platforms
    .
  • Strong analytical skills with experience in
    Google Analytics, Google Tag Manager, Looker Studio and conversion tracking
    .
  • Knowledge of
    SEO, landing page optimization, and A/B testing
    .
  • Experience in
    budget management and performance-driven decision-making
    .
  • Strong communication and reporting skills.

Preferred Skills:

  • Experience with
    SAAS based products and service based brands PPC, retargeting, and display advertising
    .
  • Knowledge of
    automation tools like Google Ads Scripts
    and bid management platforms.
  • Certification in
    Google Ads or Facebook Blueprint
    is a plus.

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