Social Media Executive

6 days ago

Islamabad, Islamabad, Pakistan Wurfel-IT (Pvt) Ltd. Full time 900,000 - 1,200,000 per year

About the Role

We are looking for a dynamic and creative Social Media Executive to manage and grow our brand's digital presence. The ideal candidate will be passionate about social media, have a keen eye for aesthetics, and be able to create engaging content that resonates with diverse audiences across platforms. This role requires a blend of creativity, research skills, and strategic thinking.

Key Responsibilities

  • Manage, plan, and execute content across major social media platforms: Instagram, X (Twitter), LinkedIn, Threads, and TikTok.
  • Research emerging trends, competitor activities, and industry best practices to keep our brand ahead of the curve.
  • Develop engaging and visually appealing posts in line with the brand's voice and identity.
  • Write clear, compelling, and on-brand copy for posts, captions, and campaigns.
  • Monitor engagement, analyze performance metrics, and prepare reports to improve strategy.
  • Support campaign ideation, influencer collaborations, and community engagement.

Requirements

  • Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
  • Strong familiarity with leading social platforms and their evolving features.
  • Good aesthetic sense with an understanding of what works visually on digital channels.
  • Strong research skills, especially in identifying trends and analyzing competitors.
  • Excellent writing and communication skills with the ability to adapt tone to brand guidelines.
  • Passionate about digital media and content creation.

Preferred / Bonus Skills

  • Experience managing a personal, brand, or meme account with measurable engagement.
  • Familiarity with content scheduling, publishing, and analytics tools.
  • Ability to package and present content strategies with rationale and storytelling.
  • Knowledge of basic design tools (Canva, Photoshop, Illustrator) is a plus.

Job Type: Full-time

Work Location: In person

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