Marketing Coordinator

Key Responsibilities

Marketing Calendar Management:

• Develop and maintain a comprehensive marketing calendar that outlines all planned activities, campaigns, tradeshows, and promotions.
• Collaborate with cross-functional teams (sales, purchasing, etc.) to ensure the calendar aligns with product launches and company goals.

Campaign and Promotion Support:

• Assist in the planning and execution of marketing campaigns across multiple channels, including email, digital ads, and social media.
• Manage the logistics and coordination of promotional activities, including creating and distributing promotional materials.
• Ensure all marketing materials are aligned with brand guidelines and delivered on time.
• Track the success of campaigns and promotions, providing insights and recommendations for optimization.

Vendor and Event Coordination:

• Coordinate the logistics for tradeshows, conferences, and other events, including booth setup, promotional material preparation, and post-event follow-up.
• Work closely with vendors to ensure all event-related marketing materials are delivered accurately and on time.
• Provide support to vendors by keeping them informed about marketing campaigns, promotions, and updates.
• Follow up with vendors regarding order confirmations, invoices, and any discrepancies related to marketing materials.

Content Creation:

• Assist in creating content for a variety of marketing channels, including website copy, social media posts, email campaigns, and print materials.
• Coordinate with the graphic designer to develop marketing assets such as flyers, brochures, promotional giveaways, and event invitations.
• Ensure content is aligned with brand messaging and optimized for target audiences.

Email Marketing and Social Media Management:

• Develop, schedule, and manage email marketing campaigns, tracking open rates, click-through rates, and conversions.
• Manage and create content for social media platforms, including LinkedIn, Facebook, Instagram, etc., to engage with customers and promote products.
• Monitor social media performance and work with the team to optimize strategies for better engagement and ROI.

Inventory and Promotion Management:

• Work with the purchasing team to monitor inventory levels and help manage product promotions to meet quarterly rebate targets.
• Update and ensure all monthly promotions are accurate on the company's website, creating shelf tags and updating promotional timelines.
• Coordinate with internal teams to ensure promotions are live and displayed correctly across all marketing platforms.

Sales Support:

• Provide the sales team with marketing materials, promotional content, and product information to aid in sales efforts.
• Support the creation of sales presentations, product sheets, and other marketing collateral.
• Collaborate with the sales team to identify opportunities to cross-sell or upsell additional products or services to existing vendors.

Tracking and Reporting:

• Track and report the performance of marketing campaigns and vendor promotions, providing data and insights to the Senior Marketing Manager.
• Prepare regular reports on campaign performance, including metrics such as ROI, engagement rates, and vendor effectiveness.
• Ensure accurate and timely documentation of all marketing activities, including tracking spin reports and billbacks to vendors.

Administrative Support:

• Provide administrative support to the marketing team, including scheduling meetings, managing timelines, and organizing marketing files.
• Assist in creating and maintaining marketing documentation, ensuring all records are up to date and easily accessible.

Attention to Detail and Follow-Through:

• Exhibit a high level of attention to detail in all tasks, from campaign execution to vendor coordination, ensuring all marketing efforts are accurate and well-executed.
• Follow through on tasks and ensure timely delivery of marketing materials, campaigns, and event follow-ups.
• Proactively communicate with internal teams and vendors to resolve any issues or delays.