Social Media Marketing Specialist
1 day ago
Location:
Bahria Town Phase 7 (On-site; preference for residents of Bahria, DHA, Askari 14, or nearby areas)
Company Description
Sequel Technologies, a software company providing healthcare IT and medical billing services to the US market.
Position Overview:
The Social Media Specialist will be responsible for developing, implementing, and managing social media strategies that enhance brand awareness, drive engagement, and promote our campaigns. This role requires a creative, analytical, and detail-oriented individual with a deep understanding of all major social media platforms and current digital trends.
Responsibilities
- Plan and execute social media promotion and brand awareness campaigns across platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, etc.)
- Conduct competitor research and leverage findings to improve content strategy and campaign performance
- Analyze data and metrics to measure success and optimize ongoing campaigns
- Collaborate with marketing and design teams to create engaging, high-performing content
- Monitor trends in social media, tools, applications, channels, design, and strategy
- Manage daily content calendars and scheduling tools
Qualifications/Skills
- Bachelor's from a well-reputed university
- Proven experience in running successful social media and brand awareness campaigns
- Strong background in competitor research and audience analysis
- In-depth knowledge of all major social media platforms and their best practices
- Excellent communication and copywriting skills
- Experience with social media analytics and reporting tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, etc.)
- Preferred:
Experience working with U.S.-based audiences or brands
Timings
- 5:00 PM to 2:00 AM
Benefits
- Healthcare (OPD + IPD)
- Entertainment Allowance
- Cellular Allowance
- Provident Fund
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