Digital Marketing Specialist

6 days ago

Islamabad Dha PhaseIi, Pakistan Sentrix Technologies Full time 240,000 - 720,000 per year

We are looking for a highly motivated and experienced Digital Marketing Executive to join our growing team. This role is ideal for a strategic thinker with a strong background in social media advertising, SEO, and digital campaign management. The ideal candidate will play a key role in enhancing our brand visibility, managing social media channels, and driving e-commerce sales through effective digital marketing strategies.

Key Responsibilities

1. Social Media Management

  • Manage daily activity across all social media platforms, including responding to customer queries in a timely and professional manner.
  • Create, schedule, and publish engaging social media content on a daily basis.
  • Plan, execute, and optimise paid advertising campaigns on platforms such as Facebook, Instagram, and Google.
  • Monitor ad performance and troubleshoot any issues related to campaign delivery and targeting.

2. Paid Advertising (Google & Social Media)

  • Develop and manage Google Ads campaigns including keyword targeting, ad copy writing, budget allocation, and ongoing optimisation.
  • Analyse campaign performance and implement strategies to improve ROI and drive conversions.

3. Search Engine Optimisation (SEO)

  • Conduct detailed keyword research to identify growth opportunities for the e-commerce store.
  • Build, manage, and analyse back links to improve search engine rankings.
  • Implement on-page and off-page SEO techniques to increase organic traffic.

4. Strategy & Analysis

  • Assist in developing and executing comprehensive digital marketing strategies aimed at increasing online visibility and sales.
  • Track and analyse campaign metrics and website data to make data-driven decisions.
  • Prepare regular performance reports and insights for management.

Requirements

  • Bachelor's degree (required)
  • Proven experience in a similar digital marketing role
  • Strong understanding of digital ad platforms including Facebook Ads, Instagram Ads, and Google Ads
  • In-depth knowledge of SEO best practices and tools
  • Hands-on experience with social media management platforms (e.g., Hoot suite, Buffer, Later)
  • Excellent verbal and written communication skills to handle meeting with clients
  • Strong analytical and problem-solving abilities
  • Ability to manage multiple projects in a fast-paced environment with minimal supervision

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, or a related field
  • Prior experience in the e-commerce industry
  • Familiarity with content management systems (CMS) and e-commerce platforms (e.g., Shopify, WooCommerce)
  • Certifications in Google Ads, Facebook Blueprint, or SEO tools (e.g., SEMrush, Ahrefs) are a plus

Job Type: Full-time

Pay: Rs50, Rs60,000.00 per month

Work Location: In person

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