Paid Ads Expert

2 days ago

Karachi, Sindh, Pakistan The Plumtree Group Global Full time 900,000 - 1,200,000 per year

Job Title: Paid Ads Expert
Nature: Onsite
Location: Karachi - Shahre Faisal
Job Type: Full-Time
Experience Required: Minimum
3
Years
Shift: Evening (0
6
:30 PM - 0
2
:30 AM)
(06:30 PM - 12:00 AM) - For Females Only
About the Role:
We are looking for a highly skilled
Paid Ads Expert
to take ownership of our digital advertising strategy and execution. In this role, you'll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand's online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.

Key Responsibilities:

  • Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks
  • Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies
  • Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs
  • Manage ad budgets, ensuring efficient spend allocation across campaigns
  • Create A/B testing strategies for ad creatives, landing pages, and audience targeting
  • Collaborate with creative teams to design engaging ad copy and visuals
  • Generate regular performance reports with actionable insights for stakeholders
  • Stay updated on trends, new ad features, and best practices in PPC and paid social advertising

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
  • Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools
  • Proven track record of scaling campaigns and achieving ROAS targets
  • Familiarity with remarketing, conversion tracking, and pixel implementation
  • Experience with marketing automation and AI-driven ad optimization tools is a plus
  • Excellent communication and reporting skills

Preferred Skills:

  • Prior experience working with software houses, SaaS products, or digital agencies
  • Strong understanding of B2B lead generation funnels
  • Experience managing high-budget ad campaigns in competitive markets
  • Knowledge of programmatic advertising and advanced audience segmentation
  • Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus

What We Offer:

  • Market competitive compensation package
  • A fun, entrepreneurial start-up environment
  • Mentoring and coaching in an environment that provides support to help you succeed
  • Paid leaves
  • Health Insurance
  • Employee perks
  • A diverse and international team
  • An entrepreneurial environment with room for growth
  • Ongoing professional training and mentorship
  • Career growth opportunities in a global, innovative company
  • A collaborative and results-driven team culture

NOTE: Salary commensurate with experience.
How to Apply:
Send your resume and a short cover letter to with the subject:
Paid Ads Expert.
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