CRM & Automations Expert

1 day ago

Rawalpindi Gpo, Pakistan Nexus95 Full time 900,000 - 1,200,000 per year

Key Responsibilities:

  • Strategy & Development: Design, build, and implement complex automated workflows, email sequences, and customer journeys within our CRM.
  • CRM Management: Serve as the primary administrator for our CRM platform ([e.g., HubSpot, Salesforce, Keap, Zoho]), ensuring data integrity, hygiene, and optimal performance.
  • Integration & Technology: Connect our CRM with other key business tools (e.g., e-commerce platforms, analytics software, customer support systems) to create a unified tech stack.
  • Segmentation & Personalization: Develop advanced customer segmentation strategies to deliver highly targeted and personalized communication.
  • Performance Analysis: Monitor, analyze, and report on the performance of all automations and campaigns, using data to make informed recommendations for A/B testing and optimization.
  • Lead Management: Optimize the lead scoring and lead nurturing processes to efficiently move prospects through the sales funnel.
  • Team Collaboration: Work closely with the sales and marketing teams to align strategies and ensure a smooth handoff of leads.

Qualifications & Skills:

  • Proven experience (3+ years) as a CRM Manager, Marketing Automation Specialist, or a similar role.
  • Hands-on expertise with a major CRM platform (e.g., HubSpot, Salesforce, Marketo, ActiveCampaign, Keap).
  • Strong understanding of marketing automation principles, lead nurturing, and sales funnels.
  • Experience with integrating third-party applications and APIs.
  • Analytical mindset with proficiency in using data to track KPIs and ROI (experience with Google Analytics is a plus).
  • Excellent problem-solving skills and a detail-oriented approach.
  • Strong communication skills to collaborate effectively with different teams.

Bonus Points (Nice-to-Haves):

  • Relevant certifications (e.g., HubSpot CRM Certification, Salesforce Administrator Certification).
  • Experience with HTML/CSS for email template customization.
  • Knowledge of SQL or other data querying languages.
  • Experience in IT Industry

Send your resume to or directly apply

Job Type: Full-time

Work Location: In person

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