Digital Marketing Executive

2 days ago

Lahore, Punjab, Pakistan The Brainstormer Technologies Full time 300,000 - 600,000 per year

About Us

We are a growing software company dedicated to delivering innovative solutions to our clients worldwide. To strengthen our marketing team, we are looking for a Digital Marketing Executive who will drive our online presence, optimize our search visibility, and contribute to user acquisition across multiple platforms.

Key Responsibilities

Digital Marketing

  • Plan, execute, and optimize digital campaigns across channels (Google Ads, social media, email, display, etc.).
  • Manage and grow company presence on LinkedIn, Facebook, Instagram, Twitter, and other platforms.
  • Create and manage engaging content (blogs, website copy, social posts, newsletters).
  • Monitor campaign performance, generate reports, and suggest improvements.
  • Collaborate with design and development teams for landing pages and ad creatives.

SEO (Search Engine Optimization)

  • Conduct keyword research, competitor analysis, and content gap analysis.
  • Optimize website pages, blogs, and landing pages for on-page SEO.
  • Improve site structure, internal linking, and technical SEO.
  • Build quality backlinks and manage off-page SEO strategies.
  • Monitor rankings, organic traffic, and SEO KPIs using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.

ASO (App Store Optimization)

  • Research high-value keywords for app titles, descriptions, and metadata.
  • Optimize app store listings (Google Play, Apple App Store) to maximize visibility and downloads.
  • Track and analyze app performance, rankings, and conversion rates.
  • Coordinate with developers and designers to implement ASO recommendations.
  • Run A/B tests on creatives (icons, screenshots, videos) to improve install rates.

Requirements

  • 1–3 years of proven experience in digital marketing, SEO, or ASO.
  • Strong understanding of Google Ads, Facebook Ads, and social media marketing.
  • Familiarity with analytics and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
  • Knowledge of ASO tools (App Annie, Sensor Tower, Mobile Action, etc.) is a plus.
  • Excellent written and verbal communication skills.
  • Creative mindset with attention to detail and analytical ability.

What We Offer

  • Competitive salary package.
  • Opportunity to work on global digital marketing campaigns.
  • Professional growth in SEO, ASO, and performance marketing.
  • A collaborative, innovative, and supportive team environment.

Job Type: Full-time

Pay: Rs25, Rs30,000.00 per month

Ability to commute/relocate:

  • Lahore: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Preferred)

Experience:

  • relevant: 1 year (Preferred)

Work Location: In person

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