Senior Digital Marketing Executive

About Innowi

Innowi delivers POS and end-to-end digital solutions for restaurants and cafés—now enhanced with full-service marketing for single-location operators. We're a fast-paced, innovative team committed to driving results and efficiency through data, creativity, and emerging technologies.

Role Overview

We're seeking a strategic, analytical, and proactive Senior Digital Marketing Executive to own and scale multi-channel campaigns for our restaurant clients and Innowi's SaaS offerings. You'll manage multiple accounts end-to-end—crafting and executing integrated social, paid, and content strategies while collaborating across teams to hit aggressive KPIs.

Key Responsibilities

• Strategic Planning & Execution: Develop holistic digital marketing roadmaps tailored to client goals (US and local markets); Leverage AI tools to enhance efficiency in research, reporting, and creative ideation

• Social Media Mastery: Build and execute robust social-media strategies beyond "posting"—including community building, influencer activations, paid social, and trend-driven campaigns; Own content calendars (Meta, LinkedIn, Twitter, TikTok), ensuring brand voice consistency and timely execution

• Paid Media & Digital Advertising: Plan, launch, and optimize Meta Ads and Google Ads campaigns (search, display, remarketing); Monitor performance (CPC, CPA, ROAS), iterate on creatives and targeting, and manage budgets across multiple accounts

• Email & CRM Marketing: Design and automate segmented email campaigns (Brevo, Mailchimp) to nurture leads and drive repeat orders; A/B test subject lines, copy, and send times to maximize engagement and conversions

• Local SEO & Online Ordering Funnel: Coordinate on-page SEO improvements with Yoast/RankMath and manage GMB profiles; Optimize branded landing pages and redirect flows to Innowi ordering with UTM tracking

• Analytics & Reporting: Build clear, insightful dashboards and client reports—GA4/Tag Manager experience is a plus but not mandatory; Use data to uncover trends, troubleshoot issues, and recommend optimizations

• Project Management & Collaboration: Drive multiple client projects simultaneously using Smartsheets and Microsoft Teams; Ensure on-time delivery, clear communication, and alignment with design, product, and sales teams

• Continuous Innovation: Stay abreast of digital-marketing trends, platform updates, and emerging tools (MarTech, AI, automation); Propose and pilot new channels, formats, and tactics to keep clients ahead of the curve

Required Qualifications

• 3–4 years' digital-marketing experience (agency or in-house) managing multiple clients

• Deep expertise in social-media strategy and execution—beyond basic posting

• Proven track record with Meta Ads and Google Ads (search, display, remarketing)

• Excellent project-management skills in a fast-paced environment

• Exceptional written and verbal communication, with client-facing confidence

• Proactive, growth-oriented mindset; thrives on setting and exceeding ambitious goals

Beneficial Skills

• US market experience or managing campaigns targeting US audiences

• Familiarity with email-marketing platforms (Brevo, Mailchimp) and SMS automation

• Basic understanding of GA4 and Google Tag Manager

• Experience with SEO tools (SEMrush, Metricool) and CMS platforms (WordPress)

• Comfort leveraging AI for research, content ideation, and reporting

Tools & Technologies

• Planning & Collaboration: Smartsheets, Microsoft Teams

• Social & Paid Media: Meta Business Suite, Google Ads, Metricool

• Email & CRM: Brevo (Sendinblue), Mailchimp

• SEO & Analytics: SEMrush, Yoast/RankMath (on-page), GA4/Tag Manager (optional)

• Creative: Figma, Canva