Senior Digital Marketing Executive
2 days ago
About Innowi
Innowi delivers POS and end-to-end digital solutions for restaurants and cafés—now enhanced with full-service marketing for single-location operators. We're a fast-paced, innovative team committed to driving results and efficiency through data, creativity, and emerging technologies.
Role Overview
We're seeking a strategic, analytical, and proactive Senior Digital Marketing Executive to own and scale multi-channel campaigns for our restaurant clients and Innowi's SaaS offerings. You'll manage multiple accounts end-to-end—crafting and executing integrated social, paid, and content strategies while collaborating across teams to hit aggressive KPIs.
Key Responsibilities
Strategic Planning & Execution: Develop holistic digital marketing roadmaps tailored to client goals (US and local markets); Leverage AI tools to enhance efficiency in research, reporting, and creative ideation
Social Media Mastery: Build and execute robust social-media strategies beyond "posting"—including community building, influencer activations, paid social, and trend-driven campaigns; Own content calendars (Meta, LinkedIn, Twitter, TikTok), ensuring brand voice consistency and timely execution
Paid Media & Digital Advertising: Plan, launch, and optimize Meta Ads and Google Ads campaigns (search, display, remarketing); Monitor performance (CPC, CPA, ROAS), iterate on creatives and targeting, and manage budgets across multiple accounts
Email & CRM Marketing: Design and automate segmented email campaigns (Brevo, Mailchimp) to nurture leads and drive repeat orders; A/B test subject lines, copy, and send times to maximize engagement and conversions
Local SEO & Online Ordering Funnel: Coordinate on-page SEO improvements with Yoast/RankMath and manage GMB profiles; Optimize branded landing pages and redirect flows to Innowi ordering with UTM tracking
Analytics & Reporting: Build clear, insightful dashboards and client reports—GA4/Tag Manager experience is a plus but not mandatory; Use data to uncover trends, troubleshoot issues, and recommend optimizations
Project Management & Collaboration: Drive multiple client projects simultaneously using Smartsheets and Microsoft Teams; Ensure on-time delivery, clear communication, and alignment with design, product, and sales teams
Continuous Innovation: Stay abreast of digital-marketing trends, platform updates, and emerging tools (MarTech, AI, automation); Propose and pilot new channels, formats, and tactics to keep clients ahead of the curve
Required Qualifications
3–4 years' digital-marketing experience (agency or in-house) managing multiple clients
Deep expertise in social-media strategy and execution—beyond basic posting
Proven track record with Meta Ads and Google Ads (search, display, remarketing)
Excellent project-management skills in a fast-paced environment
Exceptional written and verbal communication, with client-facing confidence
Proactive, growth-oriented mindset; thrives on setting and exceeding ambitious goals
Beneficial Skills
US market experience or managing campaigns targeting US audiences
Familiarity with email-marketing platforms (Brevo, Mailchimp) and SMS automation
Basic understanding of GA4 and Google Tag Manager
Experience with SEO tools (SEMrush, Metricool) and CMS platforms (WordPress)
Comfort leveraging AI for research, content ideation, and reporting
Tools & Technologies
Planning & Collaboration: Smartsheets, Microsoft Teams
Social & Paid Media: Meta Business Suite, Google Ads, Metricool
Email & CRM: Brevo (Sendinblue), Mailchimp
SEO & Analytics: SEMrush, Yoast/RankMath (on-page), GA4/Tag Manager (optional)
Creative: Figma, Canva
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