Digital Marketing Executive

1 week ago

Rawalpindi, Punjab, Pakistan Stryvia Full time 400,000 - 800,000 per year

Job Purpose

To plan, execute, and optimize digital marketing campaigns that drive qualified leads for the company's medical billing services, increase brand visibility, and support overall business growth while maintaining compliance with healthcare marketing standards (e.g., HIPAA, PHI sensitivity).

Key Responsibilities
Digital Strategy & Campaigns

  • Plan and execute targeted digital marketing campaigns (SEO, PPC, email, and social media) to generate qualified leads.
  • Optimize company website and landing pages for conversions (B2B healthcare audiences such as clinics, hospitals, and providers).
  • Manage Google Ads and LinkedIn campaigns with clear ROI and lead quality goals.

Content & Branding

  • Develop healthcare-compliant digital content (blogs, whitepapers, case studies, infographics).
  • Coordinate with designers and writers to ensure consistent brand messaging and tone.
  • Manage company's social media presence (LinkedIn, Facebook, etc.) to build brand credibility and awareness.

Lead Generation & Analytics

  • Collaborate with sales teams to align campaigns with target customer segments (medical practices, billing partners, etc.).
  • Track campaign performance, analyze web traffic and lead metrics via Google Analytics, HubSpot, or CRM tools.
  • Optimize campaigns based on analytics to improve conversion and cost-efficiency.

Compliance & Coordination

  • Ensure all digital materials adhere to healthcare advertising guidelines (HIPAA compliance, data protection).
  • Work closely with the sales and operations teams to create integrated marketing strategies that support client acquisition.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2–4 years of experience in digital marketing, preferably in healthcare, medical billing, or B2B services.
  • Hands-on experience with SEO tools (Ahrefs, SEMrush), Google Ads, and social media management platforms.
  • Proficient with analytics tools (Google Analytics, HubSpot, CRM dashboards).
  • Strong content writing/editing and campaign reporting skills.
  • Understanding of U.S. healthcare and medical billing industry (advantageous).
  • Knowledge of HIPAA and healthcare marketing compliance preferred.

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