Creative Marketing Manager

3 days ago

Lahore, Punjab, Pakistan Lulusar Full time

Job Brief

Lulusar is a fast-growing, data-driven business at the forefront of redefining fashion. We're an omnichannel brand that provides quality fashion by integrating every part of the value chain, using cutting-edge technologies and best practices in the industry. This demand-based apparel value chain has allowed us to be agile and responsive to consumer demand, allowing us to create fun and interesting designs that customers want. The Creative Marketing Manager creates and manages content across platforms, ensuring every asset reflects brand voice and creative direction. They connect ongoing brand communication with day-to-day creative needs.

Key Responsibilities:

1. Creative Strategy & Concept Development

  • Develop creative concepts for seasonal collections, new arrivals, fabric stories, and campaign launches.
  • Build narrative frameworks that connect Lulusar's fashion-driven identity with cultural relevance and brand values.
  • Create moodboards, reference decks, visual directions, and inspiration boards for each collection.
  • Work closely with design teams to understand silhouettes, prints, fabrics, craftsmanship, and use them to shape creative stories.

2. Content & Campaign Development

  • Lead ideation for lookbooks, campaign films, collection drops, and social-first storytelling.
  • Develop creative scripts, storylines, reel concepts, shoot directions, and brand video ideas.
  • Ensure every creative output enhances the Lulusar woman's world—confident, expressive, modern, and unapologetically herself.
  • Shape the visual language of each collection: colour palette, mood, energy, editing style, and model direction.

3. Social Media & Digital Content Planning

  • Build monthly content calendars aligned with drops, trends, and brand strategy.
  • Oversee grid planning, reel concepts, story series, transitions, and social-first campaigns.
  • Ensure content is visually cohesive, fashion-forward, and trend-aware.
  • Introduce new, bold creative formats—cinematic reels, editorial style videos, behind-the-design stories, print inspirations, wardrobe solutions, etc.

4. Shoot Ideation & On-Set Creative Direction

  • Lead the creative direction for campaign shoots, look book shoots, product shoots, and styling sessions.
  • Work with photographers, videographers, stylists, and models to bring concepts to life.
  • Guide poses, expressions, styling, and movement to reflect Lulusar's brand energy.
  • Ensure visual consistency across studio, outdoor, editorial, and lifestyle shoots.

5. Collaboration & Cross-Functional Alignment

  • Work closely with Design, Brand, PR, Performance, and Production teams to ensure all creative outputs align with collection direction, campaign objectives, and brand identity.

Requirements

  • 4-5 years of experience in content creation, copywriting, or creative marketing.
  • Ability to think visually and narratively, not just functionally.
  • Strong communication, organization, and project management skills.
  • Familiarity with fashion/retail content and digital platforms.

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