Assistant Brand Manager Marketing

Job Title: Assistant Manager – Branding

Department: Marketing & Communications

Location: Islamabad / Karachi

Reports To: Snr. Vice President

________________________________________

About TechMatter

TechMatter is a leading technology and business solutions company specializing in software development, IT services, and digital transformation. With a focus on innovation, creativity, and client success, we deliver impactful solutions that help businesses evolve and thrive in the digital age.

________________________________________

Position Overview

The Assistant Manager – Branding will be responsible for building, managing, and enhancing TechMatter's brand identity across all internal and external channels. This role combines creative direction, strategic thinking, and project execution to ensure consistent brand messaging and a strong market presence. The ideal candidate will have a deep understanding of brand storytelling, digital media, and design aesthetics, with the ability to translate business objectives into powerful brand experiences.

________________________________________

Key Responsibilities

Brand Strategy & Development

• Assist in developing and executing the overall brand strategy in alignment with TechMatter's vision and marketing goals.

• Maintain brand guidelines to ensure consistent tone, messaging, and visual identity across all platforms and materials.

• Conduct competitor and market analysis to identify positioning opportunities and enhance brand visibility.

• Support the rollout of sub-brands, product brands, and co-branding initiatives.

________________________________________

Creative & Content Management

• Oversee the creation of marketing collateral including brochures, corporate profiles, digital assets, presentations, and videos.

• Work closely with designers, copywriters, and content creators to deliver engaging brand content.

• Manage photo/video shoots, brand campaigns, and visual storytelling projects.

• Ensure that all creative outputs align with brand standards and strategic objectives.

________________________________________

Digital & Social Presence

• Collaborate with the digital marketing team to ensure brand consistency across social media, website, and digital campaigns.

• Develop and implement strategies to enhance brand engagement and follower growth across online platforms.

• Monitor brand mentions, online reputation, and audience sentiment to guide content strategy.

________________________________________

Internal & External Communications

• Support internal branding and culture-building initiatives through creative campaigns and corporate communications.

• Coordinate brand participation in events, exhibitions, sponsorships, and CSR activities.

• Manage relationships with external vendors, agencies, and media partners for creative and production needs.

________________________________________

Performance & Reporting

• Track and report key brand metrics including engagement, awareness, and sentiment.

• Provide insights and recommendations for continuous brand improvement and audience connection.

________________________________________

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Design, or a related field (Master's preferred).

• 3–5 years of experience in branding, corporate communications, or marketing (preferably in the tech or creative industry).

• Strong understanding of brand development, storytelling, and creative direction.

• Proficiency with design collaboration tools (Adobe Creative Suite, Canva, Figma, etc.).

• Excellent written and verbal communication skills.

• Strong project management, organizational, and coordination abilities.

________________________________________

Preferred Skills

• Experience managing or collaborating with creative agencies.

• Knowledge of digital branding and UX/UI principles.

• Familiarity with employer branding and internal communications.

• Experience working in B2B or SaaS technology environments.

________________________________________
_______________________________________

Why Join TechMatter?

• Work with a passionate, creative, and innovative team shaping global digital experiences.

• Opportunity to lead high-impact branding initiatives.

• Competitive compensation.

• Culture that values growth, creativity, and collaboration.

Apply here or send your CV to

OR WhatsApp on