Digital Marketing Lead

1 week ago

Lahore, Punjab, Pakistan Empire Visa Consultants Full time 900,000 - 1,200,000 per year

About the Role

Media Quokka is seeking a proactive and strategic
Digital Marketing Lead
with hands-on expertise in Google, Meta, and TikTok Ads, along with social media management and US client handling experience. The ideal candidate should have a proven record of managing ad campaigns, lead a marketing team, and drive measurable growth through creative and data-driven strategies.

Key Responsibilities

  • Plan, execute, and optimize
    paid media campaigns across Google Ads, Meta Ads, and TikTok Ads.
  • Strategize and manage social media content and engagement to build brand awareness and conversions.
  • Manage calls and
    interactions with US-based clients,
    ensuring smooth communication and performance updates.
  • Develop and implement campaign strategies that align with company goals and client KPIs.
  • Lead, mentor, and manage a small marketing team, ensuring timely delivery and campaign success.
  • Monitor and analyze performance data to provide actionable insights and ROI-driven decisions.
  • Collaborate with creative and content teams to ensure campaigns are visually appealing and conversion-focused.
  • Stay updated with the latest digital marketing trends, ad policies, and performance tools.

Requirements:

  • 3–4 years of experience in digital marketing, focusing on paid media and social platforms.
  • Strong proficiency in Google Ads, Meta Ads Manager, and TikTok Ads Manager.
  • Experience in US client management and conducting performance review calls.
  • Ability to develop and lead strategies independently with a proactive and analytical mindset.
  • Proven experience in team leadership or mentorship.
  • Excellent communication and presentation skills.
  • Familiarity with performance metrics, analytics tools (Google Analytics, Data Studio, etc.).

Work Hours:
Monday to Saturday (1:00 pm to 10:00 pm)

Location:
Faisal Town, Lahore

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