Digital Marketing Manager

4 days ago

Islamabad, Islamabad, Pakistan Now Software (Pvt) Limited Full time 600,000 - 1,200,000 per year

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Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies across paid, owned, and earned channels.
  • Plan, launch, manage and optimise paid advertising campaigns (e.g. Google Ads, Meta/Facebook/Instagram, LinkedIn, TikTok, YouTube).
  • Own the SEO strategy: on-page, off-page, technical SEO, site structure, page speed, etc.
  • Manage content creation: blog posts, social media posts, video, graphics; ensure content is persuasive, consistent, onā€‘brand, and optimised for each platform.
  • Oversee social media (organic): content planning, posting, community engagement, growth.
  • Execute email marketing and marketing automation: drip campaigns, workflows, lead nurturing.
  • Set up, maintain, and optimise websites / landing pages, conversion funnels, A/B testing, UI/UX improvements.
  • Implement analytics and tracking: set up pixels, event tracking, UTM tagging, conversion tracking; monitor KPIs (CAC, ROAS, CTR, LTV, etc.).
  • Use data and reporting to iterate and improve performance; identify trends, gaps and opportunities.
  • Coordinate with design, product, sales, and/or creative teams to ensure messaging & creative are effective and aligned.
  • Stay updated on digital marketing trends, tools, platform updates, and best practices; recommend and implement new tools/processes.
  • Manage budgets, monitor spend, ensure campaigns are cost-effective and delivering maximum ROI.

Required Skills & Experience:

  • Experience:
    Typically 7+ years in digital marketing, managing both paid and organic channels.
  • Technical Skills:
  • Good understanding of Google Ads, Meta ads (or similar), social media advertising.
  • SEO skills (both technical & content).
  • Familiarity with marketing automation / email platforms (e.g. Mailchimp, HubSpot, Active Campaign).
  • Strong analytics skills: able to use Google Analytics (GA4), data visualization tools, dashboarding, Excel/Sheets.
  • Knowledge of creating and optimising landing pages / funnels; experience with A/B testing.
  • Creative & Content Skills:
    Ability to write good copy; oversee or create visuals/creative; understanding what content works in different formats.
  • Communication & Collaboration:
    Able to work crossā€‘functionally; coordinate with design, product, sales etc.; explain strategy and results to nonā€‘technical stakeholders.
  • Mindset / Characteristics:
  • Dataā€‘driven, with analytical thinking.
  • Resultsā€‘oriented and focused on continuous improvement.
  • Curious and keeps up with digital trends.
  • Adaptable; able to multitask and manage priorities.
  • Growth mindset, willing to experiment and learn.

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