Lead Generation

5 days ago

Lahore, Punjab, Pakistan InnovaBridge Full time 1,200,000 - 3,600,000 per year

About the Role

We are seeking an experienced
Lead Generation & Business Development Specialist
to help grow our client base in the software and IT services industry.

You will identify and engage potential clients seeking software development, web/mobile app solutions, or technology consulting services, and play a key role in nurturing them through the sales funnel to drive consistent revenue growth.

Key Responsibilities

  • Lead Generation
  • Research and identify potential clients and decision-makers within target industries (e.g., SaaS, FinTech, eCommerce, Healthcare Tech, etc.).
  • Generate qualified B2B leads through LinkedIn outreach, Upwork proposals, Fiverr communication, and similar platforms.
  • Business Development
  • Build and maintain long-term relationships with clients to ensure repeat business and referrals.
  • Collaborate with the sales and technical teams to align lead targeting with service offerings and market trends.
  • Conduct market research to identify new opportunities, emerging technologies, and competitive positioning.
  • Participate in client meetings and presentations to understand business requirements and propose suitable solution

Requirements

  • Minimum
    1–3 years of experience
    in lead generation or business development for a software company, IT agency, or SaaS business.
  • Excellent understanding of
    LinkedIn Sales Navigator
    ,
    Upwork bidding
    ,
    Fiverr Buyer Requests
    , and
    lead qualification methods
    .
  • Strong communication, negotiation, and proposal-writing skills in English.
  • Knowledge of
    software development services
    , technologies (e.g., web, mobile, cloud, AI), and client pain points.
  • Familiarity with
    CRM tools
    (HubSpot, Pipedrive, Zoho, etc.) and
    outreach automation tools
    (Apollo, Lemlist, or similar).

Preferred Qualifications

  • Experience working with
    B2B clients in international markets
    (US, UK, Europe, Middle East, etc.).
  • Understanding of
    sales funnels
    ,
    inbound/outbound lead strategies
    , and
    conversion optimization
    .
  • Prior work experience in an
    IT services
    or
    software outsourcing agency
    .
  • Demonstrated ability to achieve
    monthly and quarterly business targets
    through proactive outreach and relationship management.

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