Senior Performance Marketing Specialist
1 week ago
About the Role:
We are seeking a highly experienced Performance Marketing Specialist with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and GoHighLevel automation.
The ideal candidate will be a data-driven marketer capable of delivering measurable results through strategic campaign planning, optimization, and funnel management.
Key Responsibilities:
- Develop, launch, and optimize paid ad campaigns across Google, Meta, and TikTok platforms.
- Manage campaign budgets and ensure maximum ROI.
- Set up and monitor conversion tracking, pixels, and custom audiences.
- Build and optimize funnels, automations, and lead pipelines using GoHighLevel (GHL).
- Conduct A/B testing for creatives, ad copy, and audience targeting.
- Analyze performance metrics and prepare detailed reports with actionable insights.
- Collaborate with internal teams to align campaign strategies with business goals.
- Stay updated on platform trends, bidding strategies, and ad policies.
Requirements:
Minimum 8–10 years of experience in digital advertising and performance marketing.
Proven track record in Google Ads, Meta Ads, and TikTok Ads.
Hands-on experience with GoHighLevel (funnels, automation, CRM).
Deep understanding of marketing analytics, attribution, and lead generation.
Strong command over data-driven optimization and reporting.
Excellent communication, analytical, and problem-solving skills.
Ability to work independently in a remote setup.
Job Types: Part-time, Contract
Pay: Rs100, Rs120,000.00 per month
Work Location: Remote
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