Senior Performance Marketing Specialist

5 days ago


Pakistan NESL-IT (SMC PVT) LTD Full time 1,440,000 per year

About the Role:

We are seeking a highly experienced Performance Marketing Specialist with strong expertise in Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and GoHighLevel automation.

The ideal candidate will be a data-driven marketer capable of delivering measurable results through strategic campaign planning, optimization, and funnel management.

Key Responsibilities:

  • Develop, launch, and optimize paid ad campaigns across Google, Meta, and TikTok platforms.
  • Manage campaign budgets and ensure maximum ROI.
  • Set up and monitor conversion tracking, pixels, and custom audiences.
  • Build and optimize funnels, automations, and lead pipelines using GoHighLevel (GHL).
  • Conduct A/B testing for creatives, ad copy, and audience targeting.
  • Analyze performance metrics and prepare detailed reports with actionable insights.
  • Collaborate with internal teams to align campaign strategies with business goals.
  • Stay updated on platform trends, bidding strategies, and ad policies.

Requirements:

Minimum 8–10 years of experience in digital advertising and performance marketing.

Proven track record in Google Ads, Meta Ads, and TikTok Ads.

Hands-on experience with GoHighLevel (funnels, automation, CRM).

Deep understanding of marketing analytics, attribution, and lead generation.

Strong command over data-driven optimization and reporting.

Excellent communication, analytical, and problem-solving skills.

Ability to work independently in a remote setup.

Job Types: Part-time, Contract

Pay: Rs100, Rs120,000.00 per month

Work Location: Remote



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