Performance Marketing Specialist

2 days ago

Pakistan Sparkle venture trading Full time

About the Role

We're looking for a data-driven, creative, and results-oriented Performance Marketing Specialist to scale the online sales of our growing e-commerce brands. You will lead strategy, execution, optimisation, and reporting across Meta Ads, Google Ads, TikTok Ads, and other paid performance channels with the core goal of driving high-quality traffic, conversions, and ROAS-positive growth.

This role requires someone who deeply understands consumer behaviour, has hands-on experience managing performance budgets, and knows how to turn insights into revenue.

Key ResponsibilitiesPaid Advertising & Campaign Management

  • Plan, execute, and optimise performance campaigns across Meta, Google, and TikTok Ads to drive e-commerce sales.
  • Manage full-funnel paid strategies (awareness → retargeting → conversion).
  • Build, test, and scale winning ad creatives, copy, landing pages, and audiences.
  • Set up A/B tests across creatives, bids, placements, and audience segments.

E-Commerce Growth & Conversion Optimization

  • Own paid performance KPIs: ROAS, CAC, CPM, CTR, CVR, LTV.
  • Improve website conversions by analysing user behaviour, funnel drop-off, and heatmaps.
  • Work closely with the e-commerce & content teams to ensure product pages, offers, and landing pages are optimised for paid traffic.

Analytics & Reporting

  • Track campaign performance through Google Analytics, Meta Ads Manager, TikTok Ads Manager, and other tools.
  • Create weekly and monthly performance reports with clear insights, learnings, and next steps.
  • Implement advanced tracking (UTMs, pixel setup, custom events, GA4).

Strategy & Growth

  • Develop paid media strategies for new product launches, variety packs, seasonal campaigns, and promotions.
  • Monitor competitors and industry benchmarks to identify growth opportunities.
  • Work with creatives to make high-performing ad assets tailored to the brand tone.

Budget & Scaling

  • Manage monthly paid budgets with strong discipline and ROI focus.
  • Scale winning campaigns efficiently while maintaining profitability.
  • Allocate spend smartly across Meta, Google, TikTok based on performance data.

Requirements

  • 2–5+ years of hands-on performance marketing experience in DTC F&B Brands
  • Strong expertise in Meta Ads, Google Ads (Search, Display, Shopping), TikTok Ads.
  • Proven track record of growing e-commerce website sales and achieving strong ROAS.
  • Excellent understanding of pixels, events, tracking, retargeting audiences, and attribution.
  • Strong analytical skills with experience using GA4, Google Tag Manager, Data Studio, etc.
  • Ability to interpret data, identify trends, and turn insights into action.
  • Creative mindset with understanding of Gen-Z style content and what captures attention.
  • Ability to work quickly, test fast, and optimise faster.

What We Offer

  • Creative freedom to test, innovate, and build high-impact campaigns.
  • Work with a fun, fast-paced, Gen-Z-inspired brand environment.
  • Competitive salary + performance bonus.

Job Type: Full-time

Pay: Rs90, Rs110,000.00 per month

Work Location: Remote

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