Senior Digital Marketing Executive

20 hours ago

Pakistan Folio3 Full time 30,000 - 60,000 per year

We are seeking an experienced B2B Senior Marketing Executive with deep expertise in the ERP, SaaS, and Microsoft Dynamics ecosystem. This role requires a strategic marketer who can develop, execute, and optimize integrated marketing campaigns that drive demand, enhance brand visibility, and generate high-quality leads for our solutions.

Responsibilities:
  • Develop and execute marketing strategies tailored to the ERP, SaaS, and Microsoft Dynamics landscape.
  • Build strong market positioning and brand differentiation within the ecosystem.
  • Collaborate with product and sales teams to align marketing efforts with business goals.
  • Plan, implement, and manage SEO, PPC, social media, and digital advertising campaigns.
  • Optimize digital channels to increase visibility, traffic, and conversion rates.
  • Oversee website and landing page performance with a focus on lead generation.
  • Manage and optimize campaigns through marketing automation platforms such as HubSpot.
  • Build workflows for lead nurturing, segmentation, and conversion tracking.
  • Ensure CRM data hygiene and accurate reporting on marketing-qualified leads (MQLs).
  • Lead content creation efforts — including blogs, case studies, whitepapers, landing pages, and email campaigns.
  • Translate complex technical solutions into compelling narratives and value propositions.
  • Partner with subject matter experts to create thought leadership content.
  • Monitor marketing KPIs, campaign ROI, and lead quality.
  • Provide actionable insights and regular reports to leadership on marketing effectiveness.
  • Continuously test and optimize campaign elements to improve performance.
  • Develop and execute GTM strategies for new product launches, features, and market segments.
  • Conduct competitive analysis and identify growth opportunities.
  • Collaborate cross-functionally to ensure consistent messaging and execution across channels.
  • Work closely with sales, product, and engineering teams to align strategies and ensure seamless execution.
  • Manage stakeholder expectations and ensure timely delivery of initiatives.
  • Manage multiple campaigns simultaneously with strong prioritization and time management skills.
  • Oversee timelines, budgets, and deliverables to ensure successful execution.
  • Deliver presentations, reports, and marketing insights to internal teams and leadership.
  • Bring strategic thinking and creativity to every initiative.
Requirements:
  • Bachelor's degree in marketing, Business, Communications, or related field.
  • 4+ years of B2B marketing experience, preferably within ERP, SaaS, or Microsoft Dynamics environments.
  • Strong knowledge of SEO, PPC, content marketing, and social media strategies.
  • Hands-on experience with HubSpot or similar CRM/marketing automation tools.
  • Proficiency with analytics tools (Google Analytics, SEMrush, HubSpot Reporting, etc.).
  • Excellent written and verbal communication, project management, and stakeholder collaboration abilities.
  • Strategic thinker, data-driven, and results-oriented with a proactive approach to problem-solving.

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