Senior Remote Digital Marketing Specialist

6 days ago

Pakistan Don Millers Bakery Full time 1,080,000 - 1,800,000 per year

About Us:

We are a dynamic organization managing multiple brands across various industries, including food, education, beauty, and nonprofit sectors. Our focus is on building a strong online presence, generating quality leads, and engaging communities effectively across different social media platforms.

We are looking for a Social Media Marketing Specialist who can strategize, execute, and manage social media campaigns across multiple brands, ensuring high engagement, lead generation, and consistent brand presence.

Key Responsibilities:

Content Strategy & Execution

  • Develop tailored content strategies for different brands, balancing promotional, engaging, and value-driven content.
  • Create and manage content calendars, ensuring consistency across all platforms (Facebook, Instagram, TikTok, Google).
  • Work closely with designers and content creators to ensure brand-aligned visuals and messaging.

Paid Advertising & Lead Generation

  • Plan, execute, and optimize paid social media campaigns with a focus on ROI.
  • Manage ad budgets effectively, ensuring cost-efficiency while maximizing reach and conversions.
  • Conduct A/B testing on campaigns to refine targeting and messaging.
  • Drive lead generation for service-based businesses and other relevant industries.

Community Management & Engagement

  • Actively engage with followers, responding to inquiries, comments, and reviews.
  • Implement influencer outreach and collaboration strategies to boost brand awareness.
  • Monitor and address negative feedback or PR crises, ensuring brand reputation is maintained.

Performance Tracking & Optimization

  • Utilize analytics tools to track campaign performance and audience behavior.
  • Generate performance reports and provide actionable insights to improve engagement, conversions, and ROI.
  • Adjust strategies based on data to optimize social media efforts.

Multi-Brand & Multi-Industry Strategy

  • Manage the social media presence of multiple brands across different industries, ensuring each has a distinct and effective digital strategy.
  • Develop and implement customized social media plans for businesses ranging from product-based brands to service-based organizations.
  • Balance organic content creation with paid advertising efforts for maximum impact.

Requirements:

  • Proven Experience in Social Media Marketing (3+ years preferred)
  • Strong Understanding of Social Media Platforms & Trends
  • Expertise in Paid Social Advertising
  • Proficiency in Social Media Analytics & Performance Tracking
  • Experience Managing Multi-Brand Social Media Accounts
  • Ability to Develop Content Strategies Tailored to Different Industries
  • Excellent Communication & Community Management Skills
  • Creative Thinking & Problem-Solving Ability

Preferred Qualifications:

Experience working in food, education, beauty, or nonprofit sectors is a plus.

Familiarity with influencer marketing and brand collaborations.

Knowledge of Facebook's ad policies and compliance requirements.

Job Type: Part-time

Experience:

  • Managing Digital Marketing known Brand in Food Industry: 5 years (Required)
  • Digital Media Strategy: 3 years (Required)

Language:

  • English (Required)

License/Certification:

  • Digital Media Buying Certificate (Preferred)

Job Type: Part-time

Pay: Rs90, Rs150,000.00 per month

Expected hours: 24 – 28 per week

Experience:

  • Digital Marketing: 5 years (Required)
  • Meta, Youtube, FB/IG and Tiktok Marketing: 3 years (Required)

Work Location: Remote

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