Marketing & Product Development Manager

2 weeks ago

Karachi, Sindh, Pakistan BREACHIT Full time 600,000 - 800,000 per year

Location: Karachi (Hybrid)

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About BREACHIT

BREACHIT is a fast-growing streetwear and lifestyle brand tailored for Gen Z in Pakistan. We're redefining customization and culture in fashion, blending creativity with cutting-edge e-commerce.

We are seeking a dynamic, female leader who can be the face of our brand, driving both marketing strategy and product development while building a strong digital presence.

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Key Responsibilities

  • Brand Leadership

  • Represent BREACHIT as the face of the brand across campaigns, social media, exhibitions, and pop-ups.

  • Marketing & Growth

  • Oversee Meta Ads, SEO, and website structure for growth and conversions.

  • Manage social media platforms with engaging, consistent, and trend-driven content.

  • Build strong organic traffic across all digital channels.

  • Drive influencer marketing collaborations to scale brand presence.

  • Content & Creative

  • Lead product shoots and content creation that aligns with BREACHIT's identity.

  • Product Development

  • Research and develop new products aligned with market trends.

  • Coordinate product launches and ensure innovative offerings.

  • Events & Activations

  • Lead brand exhibitions and pop-up events, representing BREACHIT to customers and partners.

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Requirements

  • Female candidate, confident in being a public face of the brand.

  • Hybrid working model (remote + on-ground for shoots, events, and exhibitions).

  • Strong knowledge of social media management, digital marketing, and content creation.

  • Hands-on experience in product development and trend research.

  • Proactive, creative, and up-to-date with global & local fashion/marketing trends.

⸻

Compensation

  • Base Salary: PKR 60, ,000

  • 10% Profit Share after 3 months of proven successful performance.

Job Type: Full-time

Pay: Rs60, Rs80,000.00 per month

Work Location: In person

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