Senior Analyst – Advanced Analytics

1 day ago

Lahore, Punjab, Pakistan STARZPLAY Full time 60,000 - 120,000 per year

About STARZPLAY

STARZPLAY is the MENA region's leading subscription video-on-demand (SVOD) platform, available in 19 countries. We stream a rich mix of Hollywood blockbusters, hit TV series, Arabic originals, kids' content, and live sports. With deep regional roots and global ambitions, we tailor our service to match how our audiences want to watch, pay, and engage — making us one of the fastest-growing platforms in the region.

Role Overview

We are looking for a data-driven
Senior Analyst – Advanced Analytics
to join our growing team. This role sits at the intersection of business intelligence and data science — supporting high-impact projects related to
churn
,
marketing funnels
,
CAC/LTV modeling
, and
customer behavior prediction
.

You will work closely with stakeholders across Strategy, Marketing, Product, and Tech to deliver advanced analytical insights that directly inform decision-making and drive business outcomes.

Key Responsibilities

  • Analyze user behavior and subscription data to identify drivers of
    churn
    ,
    conversion
    , and
    retention
  • Build and maintain
    CAC/LTV models
    to support ROI optimization across marketing and content acquisition
  • Develop predictive models and machine learning solutions to improve customer experience and retention
  • Conduct deep dives into key business trends, delivering
    insightful narratives
    supported by data and visualizations
  • Translate complex data into
    clear insights
    for non-technical stakeholders through dashboards, presentations, and reports
  • Collaborate with data engineering to enhance data infrastructure and KPI consistency

What We're Looking For

  • 4+ years of
    experience in data analytics, preferably in digital/OTT/e-commerce environments
  • Solid understanding of
    marketing funnels
    ,
    user segmentation
    , and
    retention strategy
  • Strong experience in
    SQL
    ; familiarity with Python, model-building or ML tools is a plus
  • Comfort working with visualization tools such as
    Tableau
  • Advanced Excel skills (pivoting, macros, advanced formulas)
  • Ability to work cross-functionally in a
    fast-paced, dynamic environment
  • Excellent communication and storytelling skills; ability to synthesize complex analysis into actionable insights

Why Join STARZPLAY?

At STARZPLAY, we value bold thinkers, data-driven decision-makers, and curious problem solvers. You'll get to work on high-impact projects, collaborate with cross-functional teams, and help shape the future of entertainment in the region.

We offer:

  • A competitive compensation package
  • Exposure to cutting-edge technologies and analytical practices
  • A dynamic culture where innovation and creativity are rewarded

Ready to shape the future of streaming in MENA? Apply now and join us at STARZPLAY.

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