Product Manager — Real Estate Tokenization

Location:

Remote (PK)

Department:

Product

Reports to:

Head of Product / COO

Type:

Full-time

Role Summary

You'll own the roadmap for a compliant, investor-friendly platform that turns real-estate deals into digital securities and enables primary investment and (where permitted) secondary trading. You'll translate market, regulatory, and user needs into PRDs; drive integrations (KYC/AML, accreditation, escrow, custody, transfer agent, broker-dealer/ATS); and ship features that improve conversion, liquidity, and trust.

What You'll Do (Responsibilities)

Strategy & Discovery

· Define product vision and multi-quarter roadmap across issuer onboarding, investor onboarding,

primary raise workflows, post-issuance servicing, cap-table/token management, and secondary

trading.

· Run continuous discovery with three core personas: property sponsors/issuers, investors (accredited

& Reg S/A where applicable), and distribution partners .

· Size opportunities, write crisp PRDs, and set success metrics for each initiative.

Compliance-aware Product Delivery

· Partner with Legal/Compliance to design flows aligned to U.S. securities and KYC/AML regimes (e.g.,

Reg D 506(c), Reg S, potentially Reg A+), Blue Sky considerations, sanctions screening, and transfer

restrictions.

· Build configurable compliance rules (jurisdiction, investor type, lock-ups, suitability, accreditation

refresh) with audit-ready logs.

Core Platform & Integrations

· Own integrations with: KYC/AML & accreditation providers, escrow banks & payment rails

(ACH/wire), custodians/wallet providers (incl. MPC/qualified custodian), transfer agent, fund

administrators, broker-dealer and ATS operators, CRMs, analytics, and support tooling.

· Guide token standard choices (e.g., ERC-1400/1404 or equivalent), permissioned transfer controls,

and smart-contract lifecycle in partnership with engineering.

· Establish issuer portals (data rooms, subscription docs, distribution waterfalls) and investor portals

(portfolio, statements, distributions, tax docs).

Execution & Teamwork

· Run backlog grooming, sprint planning, and release management with Engineering; collaborate

closely with Design on IA/UX flows (Figma).

· Create high-signal artifacts: PRDs, user stories, acceptance criteria, data contracts, runbooks.

· Partner with GTM on packaging, pricing/fees, and product marketing; enable Sales/Success with demos and collateral.

Data & Outcomes

· Instrument funnels (Segment/Mixpanel/GA4/Looker). Drive experiments (A/B) to improve:

– Investor KYC→Funded conversion

– Time-to-list for new offerings

– Funding velocity and completion rates

– Secondary liquidity (bid/ask depth, time-to-match)

· Monitor reliability/security (SLAs, incident rate, SOC 2/ISO controls with Security).

What You've Done (Qualifications)

· –8+ years of Product Management in
fintech/capital markets/alt-investments

; shipped regulated or compliance-heavy products.

· Direct experience in at least
two

of the following:

– Digital securities/alternative investments platforms (crowdfunding, private markets, fund admins)

– Real-estate investment products (deals, SPVs, REITs, waterfalls, pro formas, cap tables)

– Broker-dealer/ATS/transfer-agent/custody integrations

– Web3/EVM concepts (token standards, permissioned transfers, wallets, custody)

· Comfortable with data: defining product metrics, running experiments, and using SQL/BI for

decisions.

· Excellent PRD writing, stakeholder management, and user-research skills; you simplify complexity.

Nice to Have

· Knowledge of Yardi/AppFolio/real-estate ops systems; property lifecycle & distribution waterfalls.

· Familiarity with tax/take-home artifacts for investors (K-1/1099) and concepts like FIRPTA (for non-

U.S. investors)—to coordinate with legal/tax teams.

· Startup zero-to-one + scale-up experience.

How We'll Measure Success (KPIs/OKRs)

·
Investor funnel:

% KYC pass, accreditation success, funded rate, time-to-fund.

·
Issuer throughput:

time from intake → live offering; % of offerings funded.

·
Liquidity (if ATS enabled):

active listings, spread, order-match time, turnover.

·
Quality & trust:

defects per release, incident rate/MTTR, audit exceptions, NPS/CSAT.

·
Revenue:

origination fees, AUM/admin fees, trading fees, net retention.

Day-1 Tools & Environment

· Product/Delivery: Jira, Notion/Confluence, Linear (or similar)

· Design/UX: Figma (prototyping & usability testing)

· Data: Segment, Mixpanel/GA4, Looker/Mode, basic SQL

· Dev/Infra (in partnership with Eng): GitHub, CI/CD, Postman; SOC 2 controls & change management

30/60/90 Expectations

·
30 days:

Map user journeys, systems, and compliance gates; baseline metrics; publish initial roadmap.

·
60 days:

Ship improvements to onboarding (investor/issuer), reduce time-to-list, deliver 1–2 partner integrations.

·
90 days:

Launch a major conversion or liquidity initiative (e.g., accreditation flow revamp or ATS order routing upgrade) with measurable lift.

Working Model & Compensation

·
Location:

PK.-based; remote-first with periodic on-site planning.

·
Comp:

Competitive salary + performance bonus; equity possible.

Equal Opportunity

• We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.