PPC/ CPC Ads Campaign Expert

7 days ago

Lahore, Punjab, Pakistan Techcinity Full time 600,000 - 1,800,000 per year

Job description

We Are Hiring:
SEO Expert years of experience)

About the Role

We're looking for a results-driven
PPC/CPC Ads Campaign Specialist
to join our digital marketing team and lead the development, execution, and optimization of paid advertising campaigns across multiple platforms. The ideal candidate will have a strong analytical mindset, hands-on experience managing budgets and bids, and the ability to craft strategies that maximize ROI through Google Ads, Meta Ads, LinkedIn, and other digital channels.

Key Responsibilities

  • Plan, execute, and manage pay-per-click (PPC) and cost-per-click (CPC) campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and Bing.
  • Conduct in-depth keyword and audience research to identify high-performing opportunities.
  • Create compelling ad copy, select relevant targeting parameters, and optimize ad creatives for best performance.
  • Monitor, analyze, and optimize campaigns to improve click-through rates (CTR), quality scores, and conversion rates.
  • Manage campaign budgets effectively to ensure maximum ROI and efficient cost per acquisition (CPA).
  • Set up conversion tracking and ensure accurate measurement through Google Tag Manager, Google Analytics, and Meta Pixel.
  • Generate weekly and monthly reports on campaign performance, highlighting key insights and recommendations.
  • Conduct A/B tests on ad creatives, landing pages, and bidding strategies to continually improve results.
  • Collaborate with the SEO, design, and content teams to ensure a cohesive digital strategy.
  • Stay up-to-date with the latest PPC trends, platform updates, and best practices in digital advertising.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • 7–10 years of proven experience managing PPC campaigns (Google Ads, Meta Ads, or similar platforms).
  • Strong understanding of paid media principles, campaign structures, and bidding strategies.
  • Proficiency in Google Ads, Meta Business Suite, Google Analytics (GA4), and Google Tag Manager.
  • Experience with keyword research tools like SEMrush, Ahrefs, or Google Keyword Planner.
  • Analytical mindset with strong problem-solving skills and data interpretation ability.
  • Excellent copywriting and ad creation skills with attention to audience targeting and segmentation.
  • Familiarity with landing page optimization and CRO (Conversion Rate Optimization).
  • Google Ads or Meta Ads certification is a plus.
  • Strong communication skills and ability to collaborate effectively with cross-functional teams.

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