Senior Marketing Manager – Performance Marketing

About Us:

ESP Inspire is a fast-growing digital marketing agency specializing in SEO, PPC, social media, web development, content strategy, and data-driven performance marketing. Our team of expert's partners with clients to build meaningful digital experiences and drive real business growth.

Job Summary:

We are seeking a highly organized and proactive Project Manager to oversee the planning, execution, and delivery of digital marketing campaigns. As a key bridge between clients and internal teams, you'll manage timelines, allocate resources, and ensure quality deliverables on time and within scope. The ideal candidate is a strategic thinker with a solid understanding of digital marketing processes, exceptional communication skills, and a passion for teamwork.

Core Responsibilities:

Online Growth Strategy & Execution

• Architect and manage digital campaigns focused on user acquisition, traffic growth, lead generation, and sales
• Translate client goals into scalable digital marketing strategies using SEO, SMO, paid media, and content marketing
• Lead initiatives that improve website visibility, authority, and conversion performance
• Develop growth plans using funnel analysis, competitive audits, and customer journey mapping

Performance Marketing Leadership

• Oversee cross-channel marketing efforts: SEO, PPC (Google Ads, Performance Max), Meta Ads, YouTube Ads, LinkedIn Ads
• Implement data-driven experiments to improve campaign ROAS, CPL, and CAC
• Collaborate with media buyers, analysts, and content creators to drive continuous optimization
• Maximize organic and paid performance through analytics-backed strategy

SEO & SMO Expertise

• Lead advanced SEO strategies: on-page optimization, link building, Core Web Vitals, local SEO, technical audits
• Align all SEO efforts with Google's evolving algorithms, including SGE, passage indexing, and EEAT standards
• Design and execute SMO campaigns across Instagram, LinkedIn, YouTube, Facebook, and Threads
• Ensure social content is optimized for reach, relevance, and engagement

Team & Client Management

• Manage full project lifecycle—from strategy development to execution, QA, and performance review
• Lead internal teams (SEO, media, social, dev, content) to ensure aligned execution and results
• Act as the primary contact for high-value clients, offering proactive communication, performance insights, and growth recommendations
• Maintain timelines, budgets, and scopes using tools like ClickUp, Trello, or

Analytics, Reporting & Optimization

• Monitor performance via GA4, Search Console, Looker Studio, and paid media dashboards
• Deliver insightful reports, forecasts, and improvement strategies
• Use A/B testing, heatmaps, user flow, and behavioral data to refine digital experiences

Required Skills & Experience:

• 10+ years in digital marketing, agency experience preferred
• Proven track record of scaling online growth and improving ROI through multi-channel strategiesMastery of
• SEO best practices

, Google algorithm updates, performance-based media buying, and SMO frameworks

• Strong command of marketing tools: GA4, Ahrefs, SEMrush, Google Ads, Meta Business Suite, Tag Manager, Trello/ClickUp
• Data-driven mindset with strong analytical skills

Excellent communication, leadership, and client-facing skills

• Bachelor's degree in Marketing, Communications, Business, or related field (Certifications like Google Ads, HubSpot, Meta Blueprint, or PMP are a plus)

Preferred Qualifications:

• Experience working in a marketing agency setting
• Familiarity with Agile/Scrum methodologies
• Strong analytical and problem-solving skills
• Knowledge of CRM and automation tools (e.g., HubSpot, Salesforce, Mailchimp)

Job Type: Full-time

Pay: Rs250, Rs300,000.00 per month

Work Location: In person