Performance & Digital Marketing Manager

2 days ago


Lahore, Punjab, Pakistan Dubizzle Labs Full time 900,000 - 1,200,000 per year

Job Brief:

We are seeking a highly skilled and data-driven
Performance & Digital Marketing Manager
to lead our digital marketing initiatives, optimize performance campaigns, and leverage data analytics for actionable insights. This role requires a balance of creativity, technical expertise, and strong analytical skills to drive measurable growth across digital channels.

Key Responsibilities:

Performance & Digital Marketing

  • Plan, execute, and optimize ROI-driven campaigns across
    Google Ads, Meta Ads, TikTok, Snapchat and other digital channels
    .
  • Drive
    paid acquisition, retargeting, and conversion optimization
    strategies
  • Manage marketing automation, email marketing, and CRM-based campaigns
  • Oversee
    website, landing page, and funnel optimization
    for higher conversion rates
  • Stay ahead of
    digital trends, ad tech, and platform updates
    to innovate campaign strategies

Data Analytics & Insights

  • Develop and monitor
    marketing dashboards, KPIs, and attribution models
  • Use
    Google Analytics (GA4), Data Studio, Power BI, or similar tools
    to track campaign performance
  • Analyze customer behavior, segmentation, and funnel performance for insights
  • Deliver
    data-backed recommendations
    to improve marketing efficiency and ROI
  • A researcher mindset to keep updated with the latest trends, market segmentation & target audience selection

Job Requirements:

  • Bachelor's/Master's degree in
    Marketing, Business, Data Analytics, or related field
    .
  • 5–8 years
    of experience in performance marketing, growth marketing, or digital marketing
  • Strong command of
    Google Ads, Meta Ads, TikTok Ads, Snapchat Ads etc
  • Proficiency in
    Google Analytics (GA4), Tag Manager, Data Studio, Power BI, or other BI tools
    .
  • Experience with
    A/B testing, CRO, and funnel optimization
    .
  • Strong analytical mindset with
    advanced Excel/SQL skills
    (preferred)
  • Excellent communication, presentation, and stakeholder management skills


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