Performance & Digital Marketing Manager
2 days ago
Job Brief:
We are seeking a highly skilled and data-driven
Performance & Digital Marketing Manager
to lead our digital marketing initiatives, optimize performance campaigns, and leverage data analytics for actionable insights. This role requires a balance of creativity, technical expertise, and strong analytical skills to drive measurable growth across digital channels.
Key Responsibilities:
Performance & Digital Marketing
- Plan, execute, and optimize ROI-driven campaigns across
Google Ads, Meta Ads, TikTok, Snapchat and other digital channels
. - Drive
paid acquisition, retargeting, and conversion optimization
strategies - Manage marketing automation, email marketing, and CRM-based campaigns
- Oversee
website, landing page, and funnel optimization
for higher conversion rates - Stay ahead of
digital trends, ad tech, and platform updates
to innovate campaign strategies
Data Analytics & Insights
- Develop and monitor
marketing dashboards, KPIs, and attribution models - Use
Google Analytics (GA4), Data Studio, Power BI, or similar tools
to track campaign performance - Analyze customer behavior, segmentation, and funnel performance for insights
- Deliver
data-backed recommendations
to improve marketing efficiency and ROI - A researcher mindset to keep updated with the latest trends, market segmentation & target audience selection
Job Requirements:
- Bachelor's/Master's degree in
Marketing, Business, Data Analytics, or related field
. - 5–8 years
of experience in performance marketing, growth marketing, or digital marketing - Strong command of
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads etc - Proficiency in
Google Analytics (GA4), Tag Manager, Data Studio, Power BI, or other BI tools
. - Experience with
A/B testing, CRO, and funnel optimization
. - Strong analytical mindset with
advanced Excel/SQL skills
(preferred) - Excellent communication, presentation, and stakeholder management skills
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