ASO Specialist

3 days ago

Lahore, Punjab, Pakistan Meta Melon Official Full time 600,000 - 1,200,000 per year

Role Description

This is a full-time on-site role for an ASO Specialist located in Lahore. The ASO Specialist will be responsible for optimizing app store presence, conducting keyword research, analyzing app performance, and improving application visibility in app stores. Daily tasks include monitoring app performance metrics, updating app metadata, creating and executing ASO strategies, and staying updated with industry trends. The role involves collaboration with the marketing team to align ASO efforts with broader marketing strategies.

Qualifications

  • Experience with App Store Optimization (ASO) including keyword research and metadata optimization
  • Strong analytical skills for app performance analysis and optimization
  • Familiarity with app store algorithms and best practices
  • Experience with tools such as Sensor Tower, App Annie, and other ASO tools
  • Excellent written and verbal communication skills
  • Ability to work independently and as part of a team
  • Bachelor's degree in Marketing, Business, or related field
  • Experience in the tech or gaming industry is a plus

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