Marketing/ASO Specialist

2 weeks ago

Lahore, Punjab, Pakistan CherryByte Technologies Full time 1,200,000 - 3,600,000 per year

We are seeking a results-driven Marketing & ASO Specialist to join our team and drive the growth of our Android mobile games. The ideal candidate will be responsible for maximizing visibility, conversions, downloads, and overall ROI through a combination of App Store Optimization (ASO) and marketing campaigns.

Key Responsibilities:

ASO & Play Store Management

  • Develop and implement ASO strategies for Android or IOS games to improve rankings, visibility, and downloads.
  • Conduct in-depth keyword research and optimize titles, descriptions, tags, and other metadata.
  • Perform A/B testing on store creatives (icons, screenshots, feature graphics, and videos) to maximize conversion.
  • Monitor and ensure compliance with Google Play Store policies; identify and resolve policy violations proactively.
  • Manage game listings for new releases and updates, ensuring best practices are applied.

Performance Marketing

  • Plan, execute, and optimize user acquisition campaigns across multiple channels
  • Track and analyze campaign performance, retention, ROAS, and CPI to achieve growth targets.
  • Work closely with the creative team to produce ad creatives that drive engagement and conversions.
  • Continuously A/B test campaigns, targeting, and creatives to improve performance.

Requirements:

  • Minimum 3 years of proven experience in ASO, preferably within the gaming industry.
  • Strong understanding of Google Play Store algorithms, ranking signals, and user behavior in the gaming space.
  • Familiarity with ASO tools such as Sensor Tower, AppTweak, Mobile Action, or similar platforms.
  • Hands-on experience with data analytics and tools like Google Analytics, Firebase, or App Annie.
  • Excellent communication skills and a team-player attitude.
  • Strong problem-solving mindset and ability to manage multiple projects simultaneously.

Job Type: Full-time

Work Location: In person

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