aso
1 week ago
Company Description
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Role Description
This is a full-time on-site role of an App Store Optimization (ASO) Specialist, located in Lahore District. The ASO Specialist will be responsible for driving app visibility and downloads by optimizing app store listings and implementing app search optimization strategies. Day-to-day tasks include conducting keyword research, creating and optimizing metadata, analyzing app performance metrics, and staying updated on market trends and app store guidelines. The candidate will also collaborate with the product, marketing, and design teams to ensure all assets align with optimization goals.
Qualifications
- Expertise in App Store Optimization (ASO), including keyword research, competitor analysis, and metadata optimization
- Proficiency in data analysis, reporting, and analytics tools related to app store performance
- Strong marketing skills, including content creation and A/B testing strategies
- Knowledge of user experience (UX) principles and an understanding of app store guidelines
- Excellent written and verbal communication skills
- Ability to work effectively in a team environment and collaborate with cross-functional teams
- Bachelor's degree in Marketing, Business, or a related field
- Familiarity with mobile app development concepts is a plus
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