Head of Ecommerce

2 weeks ago

Lahore, Punjab, Pakistan Nishat Chunian Limited Full time 500,000 - 2,500,000 per year

Head of Ecommerce & Performance Marketing — The Linen Company

Location: Lahore, Pakistan

Type: Full-time, On-site (with regional oversight across PK, UAE & US)

⸻

About The Role

We're looking for a sharp, data-driven, and creatively fearless Head of Ecommerce to lead and scale The Linen Company's Shopify ecosystem — across Pakistan, UAE, and the US.

You'll own everything from performance marketing and conversion optimization to logistics, analytics, and growth strategy.

If you can blend left-brain precision with right-brain storytelling — you'll thrive here.

⸻

You'll Be Responsible For:

  1. Growth & Performance Marketing


• Drive revenue growth through full-funnel marketing across Meta, Google, TikTok, and emerging channels.


• Manage and optimize media budgets across geographies for maximum ROI.


• Build, test, and scale ad creative frameworks based on data insights and customer psychology.

  1. Conversion Optimization & Analytics


• Analyze site performance using Google Analytics, Hotjar, Clarity, and Shopify dashboards.


• Design and execute A/B tests to improve conversion, retention, and LTV.


• Interpret heat maps, scroll maps, and funnel drop-offs to make actionable UX/UI recommendations.

  1. Shopify Management


• Oversee all Shopify Plus storefronts — from product setup and merchandising to checkout flows and localization.


• Collaborate with design and development teams on CRO-focused improvements.


• Maintain brand consistency across regions while tailoring the experience to local markets.

  1. Creative Direction


• Translate data into clear creative direction for ad briefs, campaigns, and content.


• Work closely with designers, photographers, and copywriters to ensure every asset sells, not just looks good.

  1. Operations & Logistics


• Oversee ecommerce logistics in Pakistan — including courier partnerships, packaging, return processes, and last-mile optimization.


• Build efficient cross-border order routing and fulfillment for UAE & US markets.


• Reduce delivery time, cost per shipment, and return rates through data-backed process improvement.

  1. Leadership & Strategy


• Build and lead a cross-functional ecommerce team (marketing, operations, analytics).


• Set quarterly growth targets, manage budgets, and report directly to the CEO.


• Benchmark against global D2C brands and identify what we can adapt, localize, or outperform.

⸻

You Might Be a Fit If You:


• Have 6–10 years of ecommerce experience — ideally in high-growth D2C or retail brands.


• Know how to run ads hands-on (not just manage agencies).


• Are fluent in Shopify, GA4, Meta Ads Manager, Google Ads, and TikTok Ads.


• Can read a heat map like a story and turn insights into sales.


• Have a sharp aesthetic sense — you understand what sells, not just what's beautiful.


• Know how to optimize logistics, COD recovery, courier efficiency, and customer experience in South Asia.


• Operate with a founder's mindset: analytical, creative, and unafraid to get your hands dirty.

⸻

What We Offer


• A high-impact role with regional scope across Pakistan, UAE, and the US.


• Competitive compensation with performance-based incentives.


• A chance to shape one of Pakistan's fastest-growing premium home & lifestyle brands for the global stage.


• Access to a creative, fast-moving, and ambitious team that actually cares about building something exceptional.

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