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Marketing & Operations Manager

2 weeks ago

Karachi, Sindh, Pakistan Ad Labz Full time $60,000 - $80,000 per year

Ad Labz is a PPC agency specializing in full-funnel campaigns for SaaS and B2B companies across Google, LinkedIn, Meta, and Bing. We help clients generate high-quality leads and scale revenue with performance-driven marketing strategies.

We're looking for an Operations & Marketing Manager who can manage day-to-day agency operations while also supporting marketing and pre-sales activities to fuel our growth.

Key Responsibilities

Operations Management

  • Oversee day-to-day agency operations and ensure smooth workflow across client projects.

  • Coordinate between teams (design, copy, ad specialists) to ensure timely delivery of campaigns.

  • Manage reporting, dashboards, and ensure campaign KPIs are met.

  • Document processes and help optimize workflows for efficiency.

  • Support client onboarding and ensure strong handover from sales to delivery.

Marketing Support

  • Assist in executing Ad Labz's marketing strategy (LinkedIn, content, email campaigns, webinars, etc.).

  • Manage content calendars, coordinate with freelancers or the internal team on blogs, posts, and creatives.

  • Monitor marketing performance (traffic, leads, conversions) and share insights for improvement.

  • Work with leadership on positioning and brand visibility campaigns.

Pre-Sales Assistance

  • Support in preparing pitch decks, proposals, and case studies for prospective clients.

  • Research target industries (SaaS, B2B) and build insights to strengthen sales conversations.

  • Coordinate with prospects for discovery calls, follow-ups, and documentation.

  • Ensure CRM and pipeline data are updated and accurate.

Qualifications

  • 2–3 years of experience in operations, marketing, or pre-sales (agency background preferred).

  • Strong organizational skills with the ability to manage multiple priorities.

  • Familiarity with PPC platforms (Google, LinkedIn, Meta) is a plus.

  • Excellent communication (written & verbal) and presentation skills.

  • Hands-on with tools like HubSpot, Apollo, or similar CRMs; project management tools (Asana, Trello, or ClickUp).

  • Analytical mindset with ability to interpret data and generate insights.

What We Offer

  • Opportunity to work with a fast-growing niche agency in the SaaS/B2B space.

  • Exposure to global clients and cutting-edge PPC strategies.

  • Collaborative, entrepreneurial work culture.

  • Competitive salary

  • Growth path into a leadership role as we scale.