Growth Associate

3 days ago

Lahore, Punjab, Pakistan AltAnalytica Full time 900,000 - 1,200,000 per year

AltAnalytica is on a mission to empower people in Pakistan to build high-impact startups. Join this exciting space to help take startups from

Key Responsibilities:

  • Launch, manage, optimize and scale user acquisition campaigns across a variety of growth channels
  • Work closely with cross-functional teams to test and optimize solutions to maximize impact of growth initiatives
  • Work with data to develop strategic, analysis-driven recommendations about growth channels; transform those recommendations into actionable changes that will drive channel optimization and performance
  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
  • Use web analytics and business intelligence tools such as Google Analytics and internal tools to better understand our customers and exploit those insights in marketing campaigns.
  • Day-to-day management of growth campaigns across channels including (but not limited to): email marketing, content, organic and inbound marketing.
  • 1+ years of direct, growth-focused experience in digital marketing and consumer tech
  • Strong analytical skills; ability to test and understand the ROI of various growth strategies
  • Ability to work cross-functionally with product, data, engineering and other teams
  • Ad-hoc data management for growth including analyzing data to identify opportunities for funnel improvements & growth marketing communications.
  • Develop, experiment, implement and scale new growth strategies and ideas focused on New user /Returning Users growth.
  • Closely track, benchmark & analyze implemented strategies & make recommendations to optimize the user journey for conversion rate.

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