Content Strategist

2 days ago

Karachi GulshanEIqbal, Pakistan Kodexo Labs Full time 1,200,000 - 3,600,000 per year

Kodexo Labs is a leading custom AI software development company based in Pakistan, delivering innovative solutions to clients worldwide. With our "CREATE - INSPIRE - DELIVER" ethos, we build cutting-edge AI applications that solve complex business challenges.

What You'll Do

Develop and execute content strategies across multiple digital platforms

  • Create editorial calendars and content workflows ensuring consistent output
  • Define content pillars and topic clusters aligned with SEO/AEO best practices
  • Conduct content audits and identify new opportunities

Content Creation

  • Write SEO-optimized website content, landing pages, and service descriptions
  • Create email marketing campaigns and newsletters for lead nurturing
  • Develop engaging LinkedIn and social media content showcasing thought leadership
  • Produce long-form content: blogs (1,500-3,000 words), whitepapers, and ebooks
  • Write compelling case studies highlighting client success stories
  • Script promotional videos, explainer content, and product demonstrations
  • Craft product/service marketing materials translating technical features into benefits

SEO & Optimization

  • Conduct keyword research and optimize all content for search engines and AI-driven search
  • Implement technical SEO best practices (internal linking, schema markup, metadata)
  • Focus on AEO for featured snippets and voice search optimization
  • Monitor performance using Google Analytics and Search Console
  • A/B test content approaches and continuously optimize based on data

REQUIREMENTS

Experience
• 3-5 years in content marketing, preferably in B2B SaaS or technology

  • Portfolio showcasing diverse content types (blogs, case studies, web content, whitepapers)
  • Proven track record of driving organic traffic and generating leads through content

Skills
• Expert-level writing and editing with impeccable grammar

  • Strong SEO knowledge and experience with tools like SurferSEO, Ahrefs, or SEMrush
  • Ability to simplify complex technical concepts for various audiences
  • Experience with CMS platforms (WordPress, Webflow) and email marketing tools
  • Proficiency with Google Analytics and data-driven content optimization
  • Familiarity with project management tools (ClickUp, Notion, Asana)

Attributes
• Strategic thinker with attention to detail

  • Self-motivated and thrives in remote environments
  • Results-oriented with focus on measurable outcomes
  • Strong collaboration skills across cross-functional teams
  • Adaptable and eager to learn about new technologies

Preferred
• Experience in software development or SaaS industry

  • Understanding of technical terminology and developer audiences
  • Video scripting experience
  • Knowledge of marketing automation and AI content tools

Job Type: Full-time

Work Location: In person

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