Email Marketing Leads

2 days ago

Lahore, Punjab, Pakistan Delta Gulf Overseas Full time 900,000 - 1,200,000 per year

Email Marketing Lead Job Description

Position: Email Marketing Lead - Growth & Engagement Specialist

Location: Johar Town, Lahore

Type: Full-time

Experience: 4-5 Years Required

About the Role

Seeking an experienced Email Marketing Lead to drive email marketing strategy, manage campaigns, and deliver measurable growth results.

Key Responsibilities

  • Campaign Strategy: Develop and execute email marketing strategies that drive engagement and revenue
  • List Management: Build subscriber lists, create targeted segments, and ensure compliance (GDPR, CAN-SPAM)
  • Content Creation: Write compelling email copy and collaborate on template design
  • Performance Analytics: Monitor metrics (open rates, CTR, conversions), generate reports, and optimize campaigns
  • Platform Management: Manage email tools (Mailchimp, HubSpot, Klaviyo), ensure deliverability
  • Automation: Create drip campaigns, welcome sequences, and lead nurturing workflows

Required Qualifications

  • Experience: 4-5 years in email marketing with proven campaign success
  • Technical Skills: Proficient in email platforms, HTML/CSS, CRM integration, A/B testing
  • Analytics: Strong data analysis skills, Google Analytics knowledge
  • Communication: Excellent copywriting and project management abilities
  • Compliance: Understanding of email deliverability and spam regulations

Preferred Qualifications

  • Bachelor's degree in Marketing or related field
  • E-commerce or SaaS email marketing experience
  • Email platform certifications
  • Advanced segmentation and personalization experience

Key Metrics

  • Email open rates, CTR, and conversion rates
  • Revenue generated from campaigns
  • List growth and engagement metrics
  • Deliverability and sender reputation scores

What We Offer

  • Competitive salary based on experience
  • Health insurance
  • Professional development opportunities
  • Growth-focused work environment

Job Type: Full-time

Work Location: In person

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