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Search Engine Optimization Specialist

2 weeks ago

Lahore, Punjab, Pakistan MedCare MSO Global Full time 900,000 - 1,200,000 per year

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to optimizing healthcare providers' revenue streams. We are looking for a
Senior SEO Executive
who can take our digital presence to the next level with advanced SEO strategies and data-driven decision-making.

Position: Senior SEO Specialist

Shift Timing: 07:00 pm-04:00am

Location: MMalam, Lahore

Key Responsibilities:

  • Develop and execute advanced SEO strategies
    to improve organic search rankings, drive high-quality traffic, and boost conversions.
  • Lead on-page and off-page optimization efforts
    , including content structuring, technical SEO, and backlink strategies.
  • Conduct
    in-depth keyword research, competitor analysis, and market trends evaluation
    to inform content strategy.
  • Perform
    comprehensive website audits
    to identify and resolve SEO issues related to crawling, indexing, site speed, mobile-friendliness, and Core Web Vitals.
  • Implement
    technical SEO best practices
    , including structured data markup, schema implementation, and canonicalization.
  • Optimize content and landing pages to improve
    E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
    for better search engine rankings.
  • Monitor and analyze
    SEO performance metrics
    using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
  • Develop and oversee
    link-building strategies
    to improve domain authority while adhering to ethical SEO practices.
  • Stay ahead of
    Google algorithm updates
    and industry trends to ensure continued search engine visibility.
  • Collaborate with
    content, development, and digital marketing teams
    to align SEO efforts with business goals.
  • Provide
    training and mentorship
    to junior SEO team members.

Requirements:

  • 3-5 years of proven experience in SEO, preferably in the healthcare or medical billing industry.
  • Deep understanding of
    Google ranking algorithms, search intent, and white-hat SEO techniques.
  • Expertise in
    technical SEO
    , including website architecture, page speed optimization, structured data, and JavaScript SEO.
  • Strong experience with
    SEO tools
    like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Surfer SEO.
  • Familiarity with
    content marketing, CRO (Conversion Rate Optimization), and local SEO strategies.
  • Knowledge of
    HTML, CSS, JavaScript, and CMS platforms (WordPress, Webflow, etc.).
  • Strong analytical mindset with the ability to
    translate data into actionable insights.
  • Excellent communication and leadership skills.