social media specialist

2 weeks ago

Karachi, Sindh, Pakistan cd-b396-4cfc-958a-5d79b1adfa9d Full time 1,200,000 - 2,400,000 per year

We are looking for an experienced Ads Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram, LinkedIn, Youtube), and TikTok Ads. The ideal candidate should have a strong background in performance marketing, audience targeting, A/B testing, and campaign optimization to drive high ROI and conversions.

Key Responsibilities:

  • Develop, implement, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook, Youtube, Instagram), and TikTok Ads.
  • Conduct keyword research, audience analysis, and competitor analysis to improve campaign performance.
  • Optimize ad creatives, copy, and landing pages for better CTR, conversions, and ROAS.
  • Monitor and analyze ad performance metrics (CPC, CPA, ROAS, CTR, etc.) to ensure cost-effective campaigns.
  • Perform A/B testing on ad creatives, targeting strategies, and bidding methods.
  • Implement retargeting and lookalike audience strategies to improve conversion rates.
  • Keep up to date with platform updates, trends, and best practices in digital advertising.
  • Work closely with the SEO, content, and design teams to ensure campaign effectiveness.
  • Manage budgets efficiently and provide weekly/monthly performance reports with actionable insights.

Requirements:

  • 3+ years of experience in Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.
  • Strong understanding of PPC advertising, audience targeting, and conversion tracking.
  • Experience with Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and reporting.
  • Knowledge of ad copywriting, creative strategy, and landing page optimization.
  • Ability to analyze data and make data-driven decisions for campaign optimization.
  • Familiarity with eCommerce, lead generation, and brand awareness campaigns.
  • Strong communication skills and ability to collaborate with marketing teams.
  • Certification in Google Ads and Meta Ads is a plus.

Preferred Qualifications:

  • Experience with AI-driven ad optimization and automation tools.
  • Understanding of social media trends and how they impact ad performance.
  • Background in managing high-budget ad campaigns.

Job Type: Full-time

Experience:

  • Paid Ads: 3 years (Preferred)

License/Certification:

  • Google Ads, Meta Ads Certification (Preferred)

MEDTEX

Website:

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Job Type: Full-time

Work Location: In person

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