Email Marketing Executive

2 hours ago

Lahore, Punjab, Pakistan Stafflink Full time 900,000 - 1,200,000 per year

About Stafflink:

At Stafflink, we make global hiring easy. We help companies build offshore and remote teams by connecting them with top global talent. Our mission is to simplify workforce management through innovation, automation, and AI.

Role Overview:

We are seeking a detail-oriented and results-driven
Email Marketing Executive
with hands-on experience using

(or similar cold email automation tools). The ideal candidate will be responsible for creating, managing, and optimizing multi-step email campaigns targeting global clients, primarily in the USA, UK, Canada, and Australia.

Key Responsibilities:

  • Manage and execute cold email campaigns using

    .
  • Create and maintain email sequences (6-touch campaigns per account).
  • Conduct
    A/B testing
    on subject lines, email copies, and sending times.
  • Monitor campaign metrics (open rates, reply rates, deliverability, etc.) and optimize for performance.
  • Maintain clean and segmented lead lists within Instantly.
  • Collaborate with the growth and sales teams to refine target lists and messaging.
  • Write personalized and persuasive email copy aligned with Stafflink's brand tone.
  • Ensure compliance with email marketing and data protection regulations (GDPR, CAN-SPAM).
  • Integrate campaigns with CRM tools (e.g., Close, HubSpot, or Apollo).
  • Stay updated on email deliverability trends and best practices.

Requirements:

  • Proven experience running email campaigns using

    (or similar tools such as Lemlist, Smartlead, or Woodpecker).
  • Strong understanding of
    cold outreach
    ,
    lead generation
    , and
    email deliverability
    .
  • Excellent writing and communication skills.
  • Analytical mindset with the ability to interpret campaign data and adjust strategies.
  • Familiarity with
    LinkedIn Sales Navigator
    ,
    Apollo
    , and CRM systems is a plus.
  • Self-driven, organized, and proactive in execution.

Preferred Qualifications:

  • 1–2 years of experience in email marketing, growth, or demand generation.
  • Knowledge of
    B2B sales funnels
    and outbound marketing.
  • Experience in
    staffing
    ,
    outsourcing
    , or
    SaaS
    industries is a plus.

What We Offer:

  • Opportunity to work with a fast-growing global company.
  • Learning and career growth opportunities in AI-driven marketing.
  • Competitive compensation and performance-based incentives.
  • Collaborative and flexible work culture.

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