Senior Marketing Executive

4 days ago

Lahore, Punjab, Pakistan Cakes & Bakes Full time 6,000,000 - 9,600,000 per year

Job Title: Senior Marketing Executive

Location: Lahore

Job Type: Full-Time

Qualification: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Experience: 3–5 years of relevant experience in on-ground marketing, digital marketing, brand management, or integrated marketing communications.

Skills:

  • Strong expertise in BTL marketing, events, and on-ground activations
  • Proficiency in planning and executing exhibitions and nationwide marketing activities
  • Solid understanding of digital marketing, social media management, and content creation
  • Ability to analyze marketing performance reports and make data-driven decisions
  • Competence in market research, competitor analysis, and trend identification
  • Strong stakeholder coordination skills, particularly with branch teams and cross-functional departments
  • Knowledge of packaging and labeling processes, including review, compliance, and quality checks
  • Excellent communication, presentation, and interpersonal skills
  • Strong project management and multitasking capabilities
  • Creative mindset with strategic marketing insight

Responsibilities:

  • Plan, organize, and execute BTL (Below-The-Line) activities and nationwide exhibitions in alignment with the company's marketing strategy
  • Collaborate with branch managers to implement, track, and optimize marketing campaigns and initiatives
  • Conduct weekly store visits to assess market conditions, competitive activities, promotions, and customer engagement
  • Support the development and execution of integrated marketing plans to strengthen brand visibility and business growth
  • Identify and engage bloggers/influencers, ensuring PR content aligns with brand guidelines
  • Recruit, train, and manage brand ambassadors, ensuring consistent performance and adherence to brand values
  • Monitor brand ambassador activities and provide continuous coaching and feedback
  • Review packaging and labeling content; coordinate with quality and design teams to finalize artwork as per legislation and brand standards
  • Ensure packaging materials are accurate, error-free, and compliant before production
  • Create, schedule, and publish engaging social media content while managing community interactions
  • Manage and optimize digital marketing campaigns across multiple platforms, analyzing performance data for improvements
  • Prepare marketing performance reports, insights, and recommendations
  • Conduct market research and competitive analysis to identify emerging trends, consumer insights, and growth opportunities

About Us:

We are a dynamic and growth-driven organization seeking a highly capable Senior Marketing Executive to lead and enhance our marketing initiatives. This role is ideal for a proactive marketing professional who excels in on-ground execution, digital marketing, brand communication, and market analysis.

Why Join Us?

  • Opportunity to lead impactful marketing initiatives across nationwide operations
  • Exposure to BTL activities, digital marketing, PR, brand management, and packaging development
  • Collaborative work environment with cross-functional learning
  • Competitive salary and benefits package
  • Platform to grow within a fast-paced, professionally rewarding marketing function

Note: Only shortlisted candidates will be contacted.

Job Type: Full-time

Pay: Rs50, Rs80,000.00 per month

Work Location: In person

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