Senior Performance Marketing Executive

2 weeks ago

Lahore, Punjab, Pakistan PakWheels Full time 900,000 - 1,200,000 per year

We are looking for a dynamic and creative experienced Senior Performance Marketing Executive to join our growing team. You will be responsible for creating and implementing strategies that drive customer acquisition, retention, and revenue growth through digital channels.

Responsibilities:

  • Plan, execute, and scale digital ad campaigns across Google, Tiktok and Meta Ads to drive online sales and new customer acquisition.
  • Manage eCommerce performance marketing, including Google Shopping, product feed optimization, remarketing, and dynamic ads.
  • Optimize for ROAS, CPA, conversion rates, and customer LTV, using data-driven insights to continuously improve performance.
  • Conduct A/B testing on creatives, copy, landing pages, and customer journeys to maximize campaign effectiveness.
  • Collaborate with creative, product, and CRM teams to align campaigns with brand positioning and customer journey goals.
  • Monitor, analyze, and report on campaign performance, with actionable recommendations for scaling growth.
  • Stay ahead of eCommerce, digital advertising, and customer engagement trends to proactively test and adopt new strategies.
  • Leverage customer engagement platforms to power WhatsApp marketing campaigns that drive conversions, repeat purchases, and retention.

Qualifications:

  • 3 years of experience in performance marketing, preferably in an eCommerce or digital brand environment.
  • Proven expertise in Google Ads, Meta Ads, and shopping/retargeting campaigns.
  • Hands-on experience with WhatsApp marketing, ideally integrated via a customer engagement platform.
  • Proficient in Google Analytics (GA4), campaign dashboards, and advanced Excel.
  • Strong analytical mindset, with the ability to make data-driven marketing decisions.
  • Excellent communication and collaboration skills in fast-paced, cross-functional environments.
  • Bachelor's degree in Marketing, Business, or related field.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.

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