Junior Performance Marketing Manager

6 days ago

Karachi Clifton, Pakistan The Bran Pac Full time 900,000 - 1,200,000 per year

We are seeking a highly analytical and results-driven Assistant Manager – Performance Marketing to join our marketing team. This role will be responsible for planning, executing, and optimizing performance-based digital marketing campaigns across channels such as Google Ads, Meta (Facebook/Instagram), TikTok, and affiliate networks. The ideal candidate will bring a mix of strategic thinking, hands-on execution, and a passion for data-driven decision-making.

Key Responsibilities:

  • Plan, and execute paid media campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and other platforms.
  • Manage budgets and bids across campaigns to maximize ROI and achieve KPIs (CPL, CPA, ROAS, etc.).
  • Conduct A/B testing of ad creatives, landing pages, and audience targeting.
  • Monitor campaign performance and deliver regular reports and insights using tools
  • Collaborate with the creative and content teams to develop impactful creatives aligned with campaign goals.
  • Coordinate with other marketing functions and Social Media Team, email marketing, and product teams to ensure integrated campaigns.
  • Stay current with industry trends and digital marketing best practices.

Job Requirements:

  • Minimum 1–2 years of experience in digital marketing, specifically in performance marketing or paid media roles.
  • Proven experience in managing paid ad campaigns on platforms
  • Strong understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.).
  • Proficiency with digital marketing and analytics tools (e.g., Google Ads, Meta Business Suite, Google Analytics 4, Google Tag Manager, etc.).
  • Experience with marketing automation tools, Specifically E Commerce
  • Strong analytical, problem-solving, and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

Job Type: Full-time

Work Location: In person

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