CRM Analyst

Job Title: CRM Analyst (Sales & Marketing)

Position Type: Full-time, Permanent

Location: Karachi, Pakistan

Working Arrangements: Hybrid

Working Hours: 11AM - 08PM

About EXA

EXA Software SMC Pakistan is a wholly owned subsidiary of EXA Capital, headquartered in the U.S. We Acquire, Build, and Grow enterprise software companies. Our mission is to drive transformation within our companies and create long-term value for our investors, partners, and employees. We build great businesses for life, providing a permanent home to our Founders' legacy, employees, and customers.

About the Role

The role calls for a strategic CRM & Email Marketing Specialist to manage email marketing campaigns, drive targeted outreach, manage CRM platform workflows, provide sales pipeline support and generate actionable reporting to inform decision-making across the business. This role is a cross-functional position that sits at the intersection of marketing, sales, and data.

KEY RESPONSIBILITIES

Email Marketing & Campaign Execution

• Design, build, and execute email marketing campaigns for both inbound and outbound strategies

• Segment audiences and personalize communications based on behavior, personas, and lifecycle stages

• A/B test subject lines, templates, send times, and CTAs to optimize performance.

• Ensure compliance with email marketing policies (e.g., spam filters, bounce rate & domain reputation)

CRM Management & Sales Platform Support

• Own the end-to-end management of the CRM stack (e.g., HubSpot, Apollo, Mailchimp, etc)

• Ensure proper CRM hygiene, segmentation, and workflows & automation management.

• Maintain the sales pipeline with attributed properties, activity and lifecycle stages for leads and customers.

• Support the sales team with optimized lead routing, scoring, and enrichment processes.

• Track lead progression and conversion velocity through the prospecting stages, measure agent activity, and evaluate sales force efficiency.

Data Reporting & Analytics

• Develop and maintain dashboards to visualize sales activity, lead health, and conversion rates for accurate reporting.

• Analyze campaign performance metrics and provide recommendations for improvement

• Report on sales team efficiency, activity KPIs, and pipeline trends

• Deliver monthly and quarterly performance summaries to senior leadership

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in marketing, Business, Data Analytics, or a related field

• 3+ years of experience in email marketing, CRM management and sales support.

• Proficiency with platforms such as HubSpot, Salesforce, Mailchimp, or similar tools

• Strong understanding of sales funnels, lead qualification, and marketing automation

• Data-savvy with experience in building dashboards using CRMs & analytical tools

• Excellent communication skills, knack for branding and attention to detail.

• Ability to work cross-functionally in a fast-paced environment

Preferred Skills (Bonus)

• Knowledge of HTML/CSS for email design template editing

• Experience with CRM implementation and third-party integrations

• Familiarity with campaign attribution modeling and multi-channel traffic tracking

What Success Looks Like in This Role

• Email campaigns are timely executed, professionally designed, engaging, and optimized for conversions

• Click-Through-Rates and Call-to-Action interactions are improved over time.

• Lead conversion time and engagement-per-lead is improved over time

• CRM is clean, organized, and fully supports both marketing and sales workflows

• Business stakeholders receive clear, actionable insights regularly

• The sales team is provided with the support needed for accuracy in sales activity and its corresponding

Job Type: Full-time

Work Location: In person