Digital Content Specialist

To support the Marketing team in ensuring that the University elevates its presence in Pakistan through developing engaging digital content for the social media platforms, publications and website. The role requires developing content for digital channels with the aim of driving engagement, building audience, increasing web traffic.

Key Accountabilities:

1. Write, develop, edit, and publish content and copy for a variety of LUMS digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics.
2. Create messaging, marketing materials, and various forms of digital online copy for LUMS Admission, non-admission campaigns directed towards building brand awareness.
3. Follow brand guidelines to ensure digital messaging is consistent with LUMS guidelines/value/mission.
4. Work closely with the digital marketing team to produce content that generates results.
5. Use editing, content management, and HTML skills to publish and edit content across various digital platforms.
6. Use knowledge of SEO and content development to create digital content ensuring visibility of the University across multiple search platforms.
7. Monitor and present analytics with relevant data, trends, successes, exceptions etc.
8. Use web etiquette to ensure the right message is delivered through the right channels.
9. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure cohesive delivery of activities across platforms aligned to strategic objectives.

Knowledge & Skills:

1. Knowledge of marketing concepts, advertising, devising and executing campaigns, public relations and client management.
2. Excellent oral and written communication skills.
3. Being mindful of things like flow, readability, and sentence variety.
4. An understanding of search engine optimization best practices.
5. The ability to cooperate with other writers and editors to complete projects.
6. The ability to give feedback on writing projects.
7. Strong knowledge of Microsoft Office, social media, managing content for digital channels.

Behaviours:

1. Energetic and result oriented, effective at client management.
2. Strong work ethics and commitment.
3. Good at multitasking and stress management.
4. Strong EQ.

Education:

Master's degree from an accredited university.

Experience:

2 to 3 years of relevant experience in a reputable organisation/institute with previous experience of producing digital content.

What We Offer:

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical center, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts:

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member's value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees' children studying at LUMS, scholarships for master's programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.