Digital Marketing Manager

• Plan, develop and execute national, regional and local social media campaigns and social activation across owned and earned social channels, relevant paid media opportunities and across multiple digital screens.
• Drive social strategies and principles into product development. Ensure successful launch of new websites for customers, affiliates and business partners.
• Lead marketing research and optimization initiatives to improve traffic, customer acquisition and retention (A/B testing, landing pages tests, etc.).
• Develop a continuous revitalized web presence for the different products.
• Create, develop and manage all digital marketing initiatives (press, social media, email marketing, promotions, banners and on-site copywriting) during site development and throughout its life cycle.
• Analyze project and individual website sales and performance to derive actionable insights to improve revenue, conversion rates and lifetime customer value.
• Serve as an in-house SEO expert; develop, maintain and apply on-site SEO strategy and project as well as measure SEO performances on an ongoing basis through regular reporting and analysis.
• Manage Google Analytics tools and tracking initiatives.
• Share findings with the team regarding trends and performance analysis.
• Interact with other teams to inform them about product updates and performances.
• Prepare regular performance reports for the Business Development Manager.
• Track marketing campaigns, prepare performance analysis reports and make recommendations for concurrent and future campaigns.
• Develop and integrate influencer (brand fans and celebrity) strategies into social media campaigns as applicable.
• Manage and lead influencer relationships.
• Oversee activities in social networking sites like Facebook, Twitter, YouTube, Foursquare and other similar community sites, developing content (video, message posts, apps, etc.).
• Manage social media partner (YouTube, Twitter, etc.) and agency relationships and oversee day-to-day production, campaign budgets and schedules.
• Collaborate with social media editorial calendar manager and moderators on business unit social media content strategies.
• Partner with business unit and format marketing functions (creative, media, Consumer Engagement), as well as PR, Integrated Retail and Technology teams.
• Develop and execute a social media measurement and learning plan as well as oversee analytics and reporting on specific campaigns and channels.
• Monitor trends in social media, tools and applications. Regularly feedback insights to evolve strategies.

• Search Engine Optimization
• Social Media Marketing
• Internet Consumer Behavior and Analysis
• Web Metrics Analytics
• Progressive experience in social media marketing at a recognized interactive agency or with a leading retailer or consumer brand.
• Track record of delivering effective and innovative social media campaigns and social activations. Strong ability and demonstrated success in integrating social media into broader marketing programs.
• Experience in driving and implementing influencer strategy together with leveraging influencers (brand fans and celebrities) in social media campaigns and in social activations.
• Experience influencing product development cycles to incorporate social strategies and principles.
• Proven experience and in-depth knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, etc.) and how they can be leveraged for different scenarios and against different strategies.
• Solid understanding of social media metrics, social listening tools, digital analytics, and ability to generate, analyze and interpret data.
• Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners.
• Must have the ability to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.

Location: Information Technology and Services - Lahore, Pakistan