Channel Manager Candyland

3 weeks ago

Karachi, Sindh, Pakistan Ismail Industries Limited Full time
  • Develop and implement go-to-market strategies for assigned channels aligned with brand objectives and revenue goals
  • Identify clear objectives for the channel and develop Channel Picture of Success (PICOS)
  • Conduct channel analysis and identify growth opportunities for respective channel
  • Drive initiatives to increase numeric distribution as well as sock depth in the channel
  • Plan and execute in-store activations, point-of-sale materials (POSM), and merchandising strategies to enhance visibility

Skills

  • Strong analytical skills with expertise in external and internal sales analytics
  • Experience managing large-scale budgets and optimizing trade spend investments
  • Leadership skills with the ability to influence cross-functional teams
  • Experience working with FMCG brands and large-scale retail chains
  • Strong understanding of Shopper Marketing as well as Trade Marketing concepts

We are looking for a proactive Channel Manager – Candyland responsible for overall health of the channel including sales growth, brand visibility, and retail execution. This role requires a deep understanding of shopper behaviour, retail dynamics, and category management to create and implement high-impact trade activations in respective channels.

As a Regional Sales Manager in the Marketing Department at Bisconni, responsibilities involve overseeing field force management, executing sales/marketing plans, controlling budgets for cost-effectiveness, and aligning sales with regional potential.

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