Email Marketing Expert

3 weeks ago

Islamabad, Islamabad, Pakistan NextGen Solutios Full time

As an Email Marketing Specialist at Next Gen, you will be responsible for creating, optimising, and executing email marketing strategies to nurture leads, enhance customer relationships, and increase brand awareness. You will collaborate with various teams to design compelling campaigns and analyse performance metrics to ensure the highest level of effectiveness. This position requires on-site availability at our Civic Centre office in Bahria Town, Rawalpindi, and works on a night shift from 9 PM to 6 AM. Proficiency in GoHighLevel is required to manage and automate our email marketing workflows efficiently.

Key Responsibilities:

Develop and execute targeted email marketing campaigns (newsletters, promotional emails, product announcements, etc.) using GoHighLevel
Segment and maintain email lists based on customer behavior, demographics, and preferences
Craft compelling subject lines, copy, and design to maximize open rates and conversions
Use GoHighLevel to set up automated email sequences, triggers, and workflows for lead nurturing
Analyze campaign performance metrics (open rates, click-through rates, conversions) and adjust strategies for optimization
A/B test email campaigns and implement best practices for email marketing
Collaborate with design and content teams to create visually appealing and engaging email templates
Stay up-to-date with industry trends and best practices in email marketing and digital marketing
Manage and maintain email marketing platforms, particularly GoHighLevel, to streamline workflows and track results

Qualifications:

Proven experience as an Email Marketing Specialist or similar role
GoHighLevel expertise is a must – experience in campaign automation, lead management, and email workflows using GoHighLevel
Strong knowledge of email marketing best practices, segmentation, and automation
Proficient in using email marketing platforms and analytics tools
Strong copywriting skills with the ability to create engaging and persuasive content
Familiarity with HTML/CSS for email templates is a plus
Experience with A/B testing and data-driven decision-making
Excellent attention to detail and project management skills
Strong communication skills, both written and verbal
Ability to work independently and collaboratively in a fast-paced environment

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